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TJ McCue

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Owner, Sales Rescue Team

64 points

Sales Rescue Team helps small and midsize businesses to increase their website traffic and sales.

WEB: Online Project Manag

March 25, 2011

TJ McCue and 2 other people answered this question

How do I contact marketing executives from large retailers?

Depending on what you're selling, I would think about the pain points not of what you're selling, but of what the customer faces in his or her job. Then figure out what resources you can share -- whitepapers, research studies, work you've done in the ... more

Product Development

Retail Industry

March 17, 2011

TJ McCue and 3 other people answered this question

Is social media truly viable for hardcore ROI driven B2b lead gen or is that what the industry says?

Absolutely viable for ROI. You just need the right measurement tools. I list 195 of them on a simple list. I did a project for Optify.net and like their lead scoring and I still use their app.
I think the best case studies are clearly ... more

March 4, 2011

TJ McCue and 11 other people answered this question

Will email REALLY be replaced by texting and communication through social media sites?

Hi Mike
This is an ongoing debate and it seems super unlikely, to me. Texting is great, but too short for a substantive conversation. Social networks don't guarantee privacy for your messages (just observe all of Facebook's regular changes and disregard for user privacy). Email may ... more

Technology Development

March 1, 2011

TJ McCue and 3 other people answered this question

Marketing Automation Best Practices: What are your 3 tips for using marketing automation with CRM?

I really appreciate Steve's answer above. Sketch out the lead flow, the path which your customers walk. Then map that to a marketing automation process. I'm in the midst of doing this in Salesforce and we are all CRM-knowledgeable people on this team, and yet ... more

General Management

March 1, 2011

TJ McCue recommends this answer by Tyler Garns

What steps can be taken to ensure a better overall return on investment in marketing automation?

Craig,
This is an excellent question. Like CRM implementations, marketing automation implementations are at risk for failure if the correct steps aren't taken and appropriate targets are not well defined. Here are 3 things that I believe are key to ensuring better ROI from your marketing ... more

Marketing Automation

Marketing Automation Software

March 1, 2011

TJ McCue and 5 other people answered this question

What are some of the best ways to promote a new blog aside from Twitter and Facebook?

I've built out a number of blogs for myself and others. The best way I've found to promote a new blog is to get other people in your network to contribute to it by way of a post. Get others to write a post for ... more

Audience Development

Feb. 8, 2011

TJ McCue recommends this answer by Tyler Garns

Is Marketing Automation "Floundering"?

Thanks for raising the issue Carlos. Jeff's article makes some really good points, but I wouldn't say that marketing automation is floundering. Could it be better? Is Jeff right about the targets being off and the lack of verticalization? Absolutely!
But, let's take a look at ... more

Jan. 27, 2011

TJ McCue and 2 other people answered this question

What are some examples of trust building elements to put on your subscription pages?

The biggest that I see work is to have your privacy and no spam guarantee written out simply right below or above the signup box. Some people put a link to a more detailed page they maintain on privacy and such and that works, but ... more

Email Marketing

Email Marketing Strategies

Jan. 27, 2011

TJ McCue and 5 other people answered this question

How can you leverage social media sites like Facebook to help grow your email marketing lists?

I'm checking with Mari Smith, one of my favorite Facebook experts, and will report back.
But until then, I believe the biggest and best way to get subscribers via Facebook efforts is to provide really useful and practical stuff so that people turn to you ... more

Email Marketing

Email Marketing Campaigns

Jan. 27, 2011

TJ McCue answered this question

What is Sugar's social media strategy?

Good question Sarah. I just wrote about them in a CRM review at SmallBizTrends.com and all I've noticed is their Twitter presence and I see a relatively new Facebook presence. Add to that: Sugar 6 has a social CRM aspect to it with Twitter monitoring ... more

General Management

Nov. 18, 2010

TJ McCue and 2 other people answered this question

Webinar Best Practices: Is there an advantage to live webinars vs. pre - recorded, on demand ones?

I have to agree with Craig.
After doing a number of live events, I'm voting for pre-recorded. Easier to manage the details. I like live, but frankly, you could have that same interaction separately in an organized chat on Twitter or somewhere else AFTER everyone has ... more

Nov. 18, 2010

TJ McCue recommends this answer by Shashi Bellamkonda

Should a small business use a Facebook Page instead of a Web Site?

In today's business environment a website should be the destination for your business just like Chris said above. Other activities you pursue should be highways back to your business ( brick and mortar) and activities and a Facebook Page should definitely be one of them. ... more

Nov. 18, 2010

TJ McCue and 3 other people answered this question

Social Media Listening: How can listening develop with industries that are not on social media?

Great points from Craig and Zach.
I guess the only way that I know of -- is just as old-fashioned: Go to their physical locations and talk to them. Seriously. Beyond listening as Craig and Zach point out (and I believe there are likely niche ... more

Nov. 18, 2010

TJ McCue and 5 other people answered this question

What are the best hosting providers?

hey Mason, there are so many webhosts out there. I created a list of free website builders, some of which are good for ecommerce and online stores. I like and have used BigCommerce.com as well as a handful of others in my work as a ... more

Ecommerce Web Solutions

Ecommerce Website Design

Nov. 18, 2010

TJ McCue and 12 other people answered this question

Lead scoring best practices: what are your 3 tips for successful lead scoring?

hey Craig, great question. In my work with small business owners, we keep things pretty simple. I have used and recommend www.optify.net because they let me do lead scoring on my website traffic, in an easy to use dashboard. I can adjust simple metrics around ... more

General Management

Nov. 8, 2010

TJ McCue recommends this answer by Lori Richardson

What are some key don'ts for SMBs regarding social media?

Great discussion! Another way of looking at the new and ever-changing tools and concepts in social media - I am not sure who first put this analogy out but I use it often -
If you lived in a smaller town and suddenly made a ... more

Shashi Bellamkonda

Oct. 22, 2010

TJ McCue answered this question

Social Media Metrics: What tool do you recommend to use to measure social media metrics?

Hi Sarah, wow, this is a big question. I'm using Optify.net for a bunch of things around lead gen, lead scoring, Twitter for Business. I'm also using SocialOomph, Addictomatic, and a few others.
I created two simple lists a while back. One has 195+ Social ... more

Aug. 5, 2010

TJ McCue and 12 other people answered this question

How do you monitor what people say about your company in social media outlets?

Oh, I've also been doing a webinar project for Optify and using their solution for monitoring and scoring leads.
http://optify.net more

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