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Toby Schwartz

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Founder, Real Normal Productions

30 points

Over 12 years experience directing and producing film, video, and animation projects for TV and interactive agencies and clients including USAF, Pepsi, NBA, Nokia, American Airlines, AT&T, and more.

Entrepreneur and founder of startups BidModo.com and HootLoot.org.

WEB: Real Normal

May 18, 2011

Toby Schwartz and 11 other people answered this question

Software demos: canned pitch or a real look at the product?

An online demo that is well written and produced with motion graphics, voiceover, screen animations, etc. can get done in 5 minutes what an in person demo takes 25 minute to do. The entire purpose of a demo should be to get them to try ... more

Information Technology

May 17, 2011

Toby Schwartz commented on a brief

Making Memorable Marketing Experiences

Great post Jerry. I'm constantly encouraging our clients to embrace emotion and entertainment over dry facts and sales schtick. It's difficult a lot of times to get a client that is rooted in what they think has "worked for years" to change direction, but the ... more

May 17, 2011

Toby Schwartz asked a question

What would you expect to pay for a high quality 2 minute motion graphics demo of your product?

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Social Advertising

May 17, 2011

Toby Schwartz and 9 other people answered this question

Does anyone have tips for taking red-eye flights?

For me it's nearly impossible to really sleep on a plane, so I usually take the approach of making sure I'm well prepared and rested before I step on the plane. Then i just relax and read on the flight, grab a good breakfast, drink ... more

General Management

Business Travel

May 17, 2011

Toby Schwartz and 5 other people answered this question

Would you buy an application for $9.99 ?

It would have to be more than just interest for me to pay $9.99. There would have to be the prospect of boosting productivity, saving time, improving workflow, etc. If I thought it could be a useful tool, I'd drop $9.99 in a heartbeat. more

Information Technology

May 17, 2011

Toby Schwartz answered this question

What is the current average cost to acquire a B2B contact? (opt-in)

At Bidmodo we recently paid $900 for an opt-in campaign that went out to 50,000 small business owners in 4 major cities. The open rate ended up being just under 12%, so we reached roughly 6000 people at about .15 each. more

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