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Todd Miechiels

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Internet Marketing Steward, Todd Miechiels + Partners

38 points

Over 10 years helping B2B executives spend more wisely using the internet to generate healthier pipelines.

WEB: Todd's Blog

Nov. 16, 2010

Todd Miechiels and 6 other people answered this question

How much SEO can you manage yourself given the toolsets and resources that are out there?

I started an SEO firm back in 2000 and watched a lot of companies spend a lot of time and money trying to get higher in the rankings without ever giving much thought or focus on better converting the traffic they already got. I got ... more

Online Marketing Campaign

Online Marketing Tools

Search Engine Optimization

Search Engine Optimization Services

Nov. 16, 2010

Todd Miechiels and 9 other people answered this question

Can SEO lower my conversion rate?

Anything can lower your conversion rate. Design, layout, short copy, long copy, video, etc. Without knowing whether you are speaking about a lead gen, opt-in, or ecommerce type of site it's difficult to give you the most useful answer. If it's ecommerce, i'll defer to ... more

Conversion Rate

Search Engine Optimization

Search Marketing

Nov. 4, 2010

Todd Miechiels and 3 other people answered this question

How do you determine "non-converting" keywords?

I'm sure you'll get plenty of good answers of how to measure and isolate keywords that aren't converting to specific goals. I see too many companies get hyperfocused on conversion and in the process, overlook keywords that aren't converting but are bringing in legitimate visiting ... more

Keyword Analysis

Keyword Relevance

Nov. 3, 2010

Todd Miechiels and 5 other people answered this question

Should I hire a person dedicated to my web analytics?

Ahh, that's a great question! In my experience it completely depends on the culture and mindset of the executive team and how accountable they want to hold everyone.
If you want important, actionable data to slip through the cracks, spun, or buried under organizational agendas, let ... more

Information Technology

Oct. 28, 2010

Todd Miechiels asked a question

What's the simplest way to create a 'probability of win' process so sales can help marketing.

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