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Tom Barnes

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Founder, Mediathink

167 points

Marketing technologist

Dec. 7, 2011

Tom Barnes and 4 other people answered this question at this roundtable

Simplifying Social Business: Customer Centricity in a Social CRM World [10/5 @ 11 am]

Should marketers or customer service reps be in charge of social media complaints?

The silos this question implies are real and problematic. Connecting these business functions is essential. Here's the important part: Much as marketing should serve sales, it should serve customer service. Marketing's role is in framing the language, helping with testing and metics, and aligning goals. ... more

Customer Service

Dec. 7, 2011

Tom Barnes and 22 other people answered this question

What are your tips for social media business etiquette?

Here's one: Like useful comments. I don't see that enough. Thank your customers for their participation. Acknowledge how its helped your business and improved your performance. Be specific and personal in your interaction. Almost all feedback is valuable to the enterprise. Honor that. more

Customer Service

Nov. 30, 2011

Tom Barnes and 9 other people answered this question

What is the fastest and easiest way to implement a BI solution for a small client?

Hi Enyinnaya
Regardless of platform, "gamification" and incentives are two very effective methods to get BI adopted in a small organization. People intuitively understand the premise that "knowledge shared is power lost" and while it is clear to everyone why BI would benefit the business, its ... more

Information Technology

Business Analytics

Business Intelligence

Nov. 30, 2011

Tom Barnes and 13 other people answered this question

Who do you think is learning faster as a group: sellers or buyers?

Thanks for the nod Don--much appreciated (I'm new to Focus.com.). Sales results are measured by revenue. That won't-change. Efforts, however, are being measured with technology to help distinguish salespeople that are having a dry spell from those that aren't cutting it. For example, Salesforce.com measures ... more

Nov. 30, 2011

Tom Barnes is now following Kory Cochran and 3 other people

Nov. 27, 2011

Tom Barnes and 13 other people answered this question at this roundtable

Optimizing Content Marketing - What, When, & Where? [12/1 @ 11 am]

Content is still king, or is it? What are the fundamentals of producing content online?

Hi Wendy
Pat makes excellent points.
To extend on them, I think the key is optimizing content to align it to key points is in the sales cycle. There is a very interesting correlation between content depth and readiness-to-buy that's quite useful and intuitive. The closer the ... more

Content Creation

Nov. 14, 2011

Tom Barnes and 1 other person answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What is an example of a social media metric that every organization should follow?

You need to be an admin of the page to see it. It's directly above like comment share left of the feedback number. more

Nov. 14, 2011

Tom Barnes and 7 other people answered this question

What should go in a LinkedIn status update?

I like seeing things that people are actually excited to be working on, articles that they find particularly insightful as well as updates about people they are meeting. 1-3 posts a day max or at least 1 per week. more

Content Consumption

Personal Branding

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