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Tom Egelhoff

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CEO,CFO,VP,Director, Small Town Marketing.Com

50 points

WEB: http://www.smalltownmarketing.com/

Tom Egelhoff and 13 other people answered this question

Aug. 16, 2010

What are your entrepreneurship tips?

Here are a few of my favorite tips.
1. My business card goes in every bill I pay every time I pay it. The person opening that payment may need me, my products or services.
2. Web site address on your voicemail or answering machine. They ... more

General Management

Entrepreneurship

Tom Egelhoff and 4 other people answered this question

May 6, 2010

Where do you gather your marketing intelligence?

Hi Lindsey, Marketing Intelligence is a pretty broad topic but depending on what you want here are some places you can try.
If you are looking for demographics:
www.melissadata.com - Click on "free lookups" everything from income tax returns, housing sales, numbers of people who move ... more

Marketing Best Practices

Tom Egelhoff answered this question

May 6, 2010

How to create a search engine marketing strategy for a small business?

As a small business you are looking for customers. First, identify your ideal customer. Then create pages just for them. My site has over 400 pages and most people find one of those article pages, not my homepage. Customers are looking for both information and ... more

Marketing Strategy

Search Engine Optimization

Tom Egelhoff and 1 other person answered this question

March 14, 2010

What is the best webinar tool you've used?

Hi Dan,
I agree with Simon. If you are going to include Power Point slides then gotowebinar is probably the best bet. If you do not need participants to be on their computers you can use http://www.freeconferencecalling.com for up to 500 people free. You also have ... more

Information Technology

Tom Egelhoff and 7 other people answered this question

March 14, 2010

Who supplies the top payroll software for small business?

If you are doing your accounting and payroll in-house you might want to consider Quickbooks Online. You can do your books from anywhere and you are always using the most up to date info when you go to your CPA for taxes or other reports. ... more

Human Resources

Financial Services

Tom Egelhoff and 1 other person answered this question

March 14, 2010

What is a good website to find general bookkeeping forms and templates?

Since Quickbooks is becoming the standard for small business I would recommend using Quickbooks Online. You can do your books from anywhere and unlike the stand alone program you buy you will always be working with the very latest version. See: http://quickbooksonline.intuit.com/finance-accounting-solutions/ for pricing.
Tom ... more

Human Resources

Accounting Software

Tom Egelhoff and 7 other people answered this question

March 14, 2010

Can anyone recommend an experienced marketing & sales strategies company?

Before hiring someone I would look at some of the best free information out there so you can more clearly define exactly what you expect the end result to be. I would recommend looking at: http://www.marketingexperiments.com. They take real companies with real money and products, ... more

Risk Management

Tom Egelhoff and 5 other people answered this question

March 14, 2010

How can I find new customers for my business

Here are a couple of tips that might be of help:
http://www.smalltownmarketing.com/wantsneeds.html
http://www.smalltownmarketing.com/whybuy.html
http://www.smalltownmarketing.com/customersinpaper.html
http://www.smalltownmarketing.com/tipkeep.html
Hope these are helpful to you. Good luck. more

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