Tom H. C. Anderson

Tom H. C. Anderson is the founder and managing partner of Anderson Analytics LLC (Stamford, CT), a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies like data and text mining.

Named the “Uncrowned Father of Web 3.0 Market Research” (Research Business Report, 2009), Anderson is also a prominent blogger, recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web.

Mr. Anderson served as the elected U.S. representative to ESOMAR in 2010, an international professional association for market researchers and is chairman of the Foundation for Transparency in Offshoring (FTO), a non-profit organization he founded in 2009 dedicated to educating buyers and suppliers of consumer research and analytics services on considerations related to offshoring, and to promoting disclosure standards.

Mr. Anderson is a frequent lecturer at universities and market research events, and has been widely published in trade journals and decision science texts. He has previously held positions at global marketing research companies including TNS, NFO Worldwide, and ACNielsen BASES. He holds an MBA in Marketing, Finance and International Business from the University of Connecticut and a Master of Economics from Lund University, Sweden.

Extended Bio: http://www.tomhcanderson.com/about/