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Sept. 26, 2011
TOM MCCLURE
and
19 other people
answered this question at this roundtable
The Biggest Sin in Selling: Discounting!
[9/22 @ 1 pm]
What if you are selling a commoditized product, what is the best way to differentiate your offerring?
Dang. All my classmates would have agreed with you on LL's customer service. It was so commoditized though that everyone at Dartmouth was wearing the same boots because it was Easier for us to order online than it was to hike over to Timberland. The ... more
