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Tom Murphy

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Business Success Coach, VP Marketing LLC

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I have over 15 years experience creating demand for building products in the US, China, South America and UAE. Work environments included Fortune 500 manufacturers and small business. Understanding the market opportunities, creating your value proposition, and effectively communicating your ...

I have over 15 years experience creating demand for building products in the US, China, South America and UAE. Work environments included Fortune 500 manufacturers and small business. Understanding the market opportunities, creating your value proposition, and effectively communicating your message to the target markets are the basics of a successful business plan.

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WEB: VP Marketing LLC

Tom Murphy and 12 other people answered this question

Oct. 27, 2010

What are the top 3 things to remember when delivering a presentation?

Presenting should be confortable and simple. You are presenting because you know the topic better (or with a unique perspective) than the audience. They are listening because they are interested and hope to learn something from you. Three most important points:
1) Know your material ... more

General Management

Tom Murphy and 3 other people answered this question

Sept. 12, 2010

What are the best QUESTIONS to ask to help formulate business strategy and activities?

Thanks Paul. Good advice. When focusing on your customers, product differentiation and defining the value proposition become easy. more

Tom Murphy recommends this comment by Kathi Apostolidis

July 4, 2010

Is SEO is the best way to drive traffic to the new websites.

While SEO still remains king for trafficl, its position is threatened by other means, namely social media that have inherent viral power.
SEO alone will not drive you very far unless seconded by strategic use of social media tools for enlarging the outreach of SEO. ... more

Tom Murphy and 7 other people answered this question

May 18, 2010

What B2B marketing automation software do you use?

Recently I tried Jesubi, a software as a service (SAAS) subscription service. This web based program interfaces with Salesforce.com and other CRM systems and allows you to build flexible campaigns. Back end reporting provides data to improve process and performance. more

Information Technology

Lead Generation

Marketing Automation

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