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Tom Sather

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Director, Professional Services, Return Path

10 points

Consultant with over 12 years of experience in ISP Abuse Desks and Deliverablity with main area of focus in email marketing, mail systems, and deliverability.
Specialties

MTA configuration, UNIX/Linux administration, programming, email marketing, email deliverability, ISP relations/mediation, and privacy

June 17, 2011

Tom Sather and 6 other people answered this question

How often do you look at your spam/junk folder?

Gmail - I never check my spam folder, because they have a very low false positive rate. I have Smart Labels turned on and check my "bulk" folder there once a day.
Hotmail - maybe once a week.
Postini - every day, sometimes multiple times a day. ... more

Email Marketing

June 10, 2011

Tom Sather and 4 other people answered this question

Email Marketing - Inbox Deliverability

ISPs and webmail providers rely mostly on a sender's email reputation, infrastructure, and content to determine inbox placement. Reputation is based on quantitative measurements of the desirability of email based on the reputation of the sending server’s IP address. They use this reputation to block, ... more

Email Marketing

Jan. 3, 2011

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Email Marketing

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