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Tom Scearce

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Principal, The Falconry Group, LLC

562 points

I am passionate about helping business leaders drive positive change in their companies. Working with and through others, I create opportunities for my clients to grow sales and expand operations. I have played on winning teams, and I thrive helping ...

I am passionate about helping business leaders drive positive change in their companies. Working with and through others, I create opportunities for my clients to grow sales and expand operations. I have played on winning teams, and I thrive helping underperforming teams that have great winning potential. I am also the owner of two small businesses and bring an owner’s energy, urgency, and accountability to each client engagement.

*EXPERIENCE*

- Industries: Business Services, Media, Professional Services, Telecommunications (Broadband, Wireless, VoIP), Software as a Service, Enterprise Applications, Financial Services, Health and Fitness Services

-Situations: Business transitions, rapid growth/contraction, turnaround/restart, product line expansion, management change

*SERVICES OFFERED*

SPECIAL PROJECTS
M&A Support: Strategy, Groundwork, & Due Diligence
Asset Divestitures
Strategic Alliances

MARKETING STRATEGY & PLANNING
Market Analysis & Segmentation
Buyer Behavior & Buyer Personas
Go To Market Strategy & Alignment
Budget-to-Revenue Pro Forma Modeling

MARKETING AUTOMATION & SERVICES
Investment Business Case
Vendor Evaluations
Lead Management Process Design
Lead Nurturing Content & Offers
Lead Scoring Models
Sales Lead Conversion Training

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Tom Scearce is now following Leslie Ziegler and 20 other people

Jan. 28, 2012

Tom Scearce recommends this answer by Phil Donaldson

Jan. 28, 2012

How important is hosting video on your site vs. hosting video solely on youtube?

Morgan, thanks for starting this conversation.
We started getting into video the latter part of 2011, so this topic has piqued my interest. The answers are intriguing.
As Osmas stated, YouTube is the second largest search engine, so it's not bad to get found there. ... more

Tom Scearce and 1 other person answered this question

Jan. 18, 2012

Has anyone tried Buffer? How do you like it compared to other tools, like Crowdbooster?

I've tried it and like it a lot. Haven't tried crowdbuster but a few months back I discovered ifttt.com, which is absolutely brilliant. more

Tom Scearce and 8 other people answered this question

Jan. 18, 2012

What are the top things 3-5 things that buyers should know about marketing automation?

Great question Carlos.
I'd like to see companies think more about the message (marketing) and less about the medium (automation).
Far too much of the marketing automation discussion is about the automation. The marketing piece is (still) more important, but it often gets drowned out ... more

Demand Generation

Tom Scearce answered this question

Jan. 18, 2012

What is the best advertising campaign you have ever seen?

Great question Bryan. I'm sure you'll get some great and widely varied answers, since great advertising is usually well-targeted.
I’m fascinated by advertising (good and bad) and have large mental catalogue of campaigns from which I could derive my answer. But I instantly thought of ... more

Advertising & Marketing

Advertising Campaign

Tom Scearce and 7 other people answered this question

Dec. 28, 2011

What are some questions that sales reps should never ask a potential customer?

"How serious are you about this [project/purchase/buying process]?"
It's a needlessly blunt/aggressive question that will likely produce a vague answer at best, even from buyers who are indeed serious. There are better ways to measure a buyer's motivation level than a vaguely worded question. A lead ... more

Sales Management

Tom Scearce asked a question

Oct. 26, 2011

Do you have any recommendations for a good Skype headset?

Information Technology

Tom Scearce and 104 other people answered this question

Aug. 9, 2011

What do you think successful people do that others don't?

Wow - tons of great answers. Go Focus!
I have only a mere twig to add to this bonfire of inspired wisdom.
Two (more) things successful people do well that others don't:
1. They accept that a successful life includes its share of problems.
2. They are good ... more

General Management

Human Resources

Tom Scearce recommends this answer by Tyler Garns

July 12, 2011

How many people should a marketing organization allocate to support a marketing automation system?

Depending on the size of the business, and how extensively marketing automation is being used (before the sale, during the sale, after the sale, with partners, etc), two people is generally sufficient.
You need a good marketing strategist who is adept at thinking through complex marketing ... more

B2B Marketing Week

Content Marketing

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