Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Tony Bailey

Follow Following Unfollow

VP, Content Management Solutions, Acquity Group

58 points

A veteran in the digital space, Tony has 14+ years of experience in strategy and implementation of both internal and external web presences. His platform expertise ranges from Web Content Management to E-Commerce and how these technologies are employed by B2B and B2C organizations

March 23, 2011

Tony Bailey and 2 other people answered this question

ATTN MARKETERS: Should traditional ads drive customers to the company website or Facebook page?

Good points by Steven - you should ask yourself what if you are directing the user to a Call to Action or a specific experience when directing to either a FB page or the website (to his points on goals and metrics). If it's a ... more

Advertising & Marketing

Marketing Advertising Creative Comm

Jan. 19, 2011

Tony Bailey and 1 other person answered this question

Are document management systems worth the cost? Why or why not?

If you are in a regulated environment (financial services, pharma, healthcare, etc.) that requires adherence to workflows, security and retention requirements, then absolutely. While a true Document Management platform doesn't have the same freedom as the ubiquitous shared drive, what it offers in version control, ... more

Information Technology

Cost Management

Document Management

Document Management System

Jan. 19, 2011

Tony Bailey and 2 other people answered this question

What do you look for when choosing collaboration software that will be used internationally?

Whether going with an on-premise, or a SaaS offering, three important ones that come to mind are:
1. In-market server presence: Be sure that each region/country that will use the software will be accessing via a local (or nearby) servers. As Collab software typically involves the ... more

Information Technology

Collaboration Software

Jan. 19, 2011

Tony Bailey and 3 other people answered this question

Where do you look for design and content inspiration for your email marketing efforts?

While not specific to inspiring the the ideas for the campaign, equally important is making sure the design and content you create is consistent with the rest of your digital activities. Here are a couple of key docs that an Interactive/Digital Marketer should have at ... more

Email Marketing

Email Marketing Campaigns

Dec. 15, 2010

Tony Bailey answered this question

What are some new services entering the enterprise collaboration space?

The most activity in Enterprise Collaboration is currently happening with SaaS providers that either provide point solutions (e.g. Microblogging) or a full collaboration platform. The traditional on-premise vendors are not exhibiting the same level of innovation nor are they pushing their products forward. Many of ... more

Information Technology

Collaboration Services

Following 2 Topics

Document Management

Following 0 People

Followed by 9 People

Knowledgeable in 9 Topics

#777 of 2984

Email Marketing Campaigns

#25 of 52

#19 of 68

Email Marketing

#96 of 273

Information Technology

#899 of 2263

Social Media Strategies

#19 of 54

Social Media Marketing

#155 of 366

#63 of 140

#560 of 822