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Tony Zambito
President and CEO,
Buyerology, Inc.
492 points
Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights ...
Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management. Read Tony’s blog Buyerology Now for insightful commentary on changing buyer behavior.
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I would like to answer you astute question literally and directly as Helen. One primary driver making content marketing and more importantly content strategy important right now is the sea waves of changes occuring in buyer behavior. In this limited space, it is ... more