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Trevor Usken

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Business Operations, Ski Report

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Trevor Usken is now following Caty Kobe and 7 other people

Aug. 27, 2011

Trevor Usken recommends this answer by Andrew Babicz

April 8, 2011

How will the cancellation of games due to the NFL lockout affect your perception about the NFL?

The NFL attendance numbers may drop in some cities (Carolina, Jacksonville, Tampa Bay, Arizona) where the teams have not been ingrained little kids brains since they are born but in cities with proud traditions/franchises the fans will be in the parking lots to tailgate 4 ... more

Trevor Usken recommends this answer by Lori Janjigian

Feb. 5, 2011

What is the best way to sell to women?

Maybe I'm supposed to be offended by this question, but I'm not...yet. It depends what you're trying to sell, but women may have different concerns than men, so the pitch may, in fact be different. My objections may be different than a man if I'm ... more

Trevor Usken recommends this answer by Mani Iyer

Feb. 1, 2011

You got their attention, they 'like' your page... but how do you truly engage your social media followers?

We have been working with several clients (B2B, B2C, Conference & Event Marketers) on a number of engagement approaches. These work not just inside Facebook pages, but across channels (inside email newsletter, on websites, community sites, blogs, partner sites, publisher sites). There are some nuances ... more

Customer Effort

Customer Engagement

Marketing Tools

Trevor Usken recommends this answer by Brent Chaters

Jan. 16, 2011

Forget SEO trends, how do you stay ahead of the curve?

Read, read, read. There are sites out there that are constantly pushing new theories for what is relevant to SEO, as well as trends happening, some of these sites are even direct from the search engines themselves (http://googlewebmastercentral.blogspot.com/), to some leading voices in the industry ... more

Online Marketing

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Jan. 14, 2011

What has been your experience with Vocus?

Trevor Usken asked a question

Jan. 13, 2011

Daily Booth: Does anyone use Daily Booth and for what?

Trevor Usken recommends this answer by Daniel Power

Jan. 13, 2011

Would you recommend datamart or data warehouse for a first time BI project?

I would recommend a data mart.
So for a first time BI project start by identifying the purpose of the project. Then examine the enterprise data model or create one to determine what data elements are needed from internal operating data. Then determine what external ... more

Information Technology

Business Intelligence

Business Intelligence Forum

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Trevor Usken recommends this answer by Sarah Miller

Jan. 13, 2011

How can I track leads generated at trade shows and events?

I would say the best way to track leads from tradeshows, or any event for that matter, is to track them per campaign in a CRM software.
What I would do is take the leads you collected (for a tradeshow this may be a stack of ... more

Events and Trade Shows

Lead Generation

Trevor Usken and 7 other people answered this question

Jan. 13, 2011

Who are the top ERP thought leaders and influencers to track in 2011?

My shortlist:
Michael Krigsman (@mkrigsman)
http://www.zdnet.com/blog/projectfailures
Eric Kimberling (@erickimberling)
http://panorama-consulting.com/
Denis Pombriant (@DenisPombriant)
http://www.beagleresearch.com/
Scott Priestley (@LionshareERP)
http://www.lionsharesoftware.com/
Richard Cushing (@RDCushing)
http://geewhiz2roi.blogspot.com/
Ray Wang (@rwang0)
http://blog.softwareinsider.org/ more

Trevor Usken recommends this answer by Fred McClimans

Jan. 13, 2011

How do people “game” Foursquare?

This is an excellent question that touches on two different aspects of "gaming": the creation of a game and a way to game, or cheat, the game.
Foursquare is a social media company designed to help drive consumers (Foursquare users) to merchants (Foursquare business partners). In ... more

Trevor Usken recommends this answer by Kathryn Kilner

Jan. 12, 2011

How do you create an A-list event with a C-list budget?

A great place to start is building a relationship with the types of people you want at your event and the types of people who can provide the experience you want at your event. Think through what you can offer them to create an exchange ... more

Trevor Usken recommends this answer by Matt Rizzetta

Jan. 12, 2011

Do women dominate the PR industry? If so, why?

While I think women's prevalence in PR continues to remain strong today (the numbers certainly speak for themselves), we have seen a pretty significant shift in recent years.
For example, here in NYC, Madison Avenue agencies which have traditionally been dominated by males at the ... more

Public Relations

Trevor Usken recommends this answer by Kirsten Knipp

Jan. 12, 2011

What is Inbound Marketing ?

Hi Molly -
A little late in responding, but I'd love to share how HubSpot (arguably the company that coined the term as it's being used today) thinks about Inbound Marketing.
Allen's definition is absolutely correct - but I'll expand a bit.
Inbound Marketing is ... more

Trevor Usken recommends this answer by John Cousineau

Jan. 12, 2011

How do you push the productivity of your sales reps without being seen as a slave driver?

I'm with Bob + Dave on this one. With a twist. On how to help them make smarter decisions for themselves.
We need to give sales people feedback on the buyer actions being triggered by sales efforts. If and when Reps can see what they're ... more

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