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Tricia Heinrich

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Senior Director, ON24

102 points

June 14, 2011

Tricia Heinrich answered this question

What are the best social networks/online communities related to virtual and hybrid events?

ON24 hosts the VUE as a completely open community. We provide access to anyone; currently some of our registrants are competitors, and many of our members are not current customers. We allow competitors to participate in our community because the objective is to provide an ... more

May 20, 2011

Tricia Heinrich recommends this answer by oliver sloane

What are some other virtual event providers aside from On24?

Im the CEO of a global events and business information company. We ran two virtual events last year - one with Unisfair and one with On24, so we could compare directly.
On24 were streets ahead of Unisfair in terms of customer service and the usability of ... more

Events and Trade Shows

May 9, 2011

Tricia Heinrich and 17 other people answered this question

Will the massive Amazon outage inhibit SaaS and cloud software sales?

ON24's CTO posted an interesting commentary on this situation on our community site, http://bit.ly/lc4GCK. Here's a highlight:
"I would like to remind the critics of the cloud who are screaming from the rooftops and finally feeling vindicated that, in spite of this incident, cloud computing services ... more

Information Technology

Cloud Computing

April 7, 2011

Tricia Heinrich and 1 other person answered this question

What strategies do you have to convert registrants into attendees for a virtual event?

It's a great question. High registration rates don't mean much if no one shows up for your event. To maximize attendance:
• Give yourself plenty of time for planning and execution. Start the process 8-12 weeks before the virtual event, focusing on these activities: development of ... more

Event Marketing

Focusmarketingrt

March 29, 2011

Tricia Heinrich and 1 other person answered this question

Which social media tools are most successful in promoting virtual events and webinars?

We held a virtual user conference and found social media to be invaluable "buzz creation" tools. Our goal was to use social media as viral promotional tools; here is a brief summary.
Before the event, we targeted appropriate online forums and LinkedIn groups with event ... more

Event Marketing

Virtual Event Strategy

March 29, 2011

Tricia Heinrich and 18 other people answered this question

How do you engage an audience during a webinar?

Many of our customers are asking about attendee “engagement” lately. It’s great if you have lots of registrants, and even better if they actually show up. But many webcasting hosts are wondering if their participants are really paying attention. How do you make sure that ... more

General Management

Webinar Best Practices

March 10, 2011

Tricia Heinrich recommends this answer by Axel Schultze

Virtual Events Best Practices: What are your 3 tips for marketing a virtual event?

After we exhibited on Vue2010 (it was the first time we exhibited on a virtual exhibition) we shared our experience in this blog post
http://www.socialmedia-academy.com/index.php/2010/12/500-leads-in-5-hours/
Here is it in essence:
-------------------------------
Break the "silence" by opening a chat
We understood within the first minutes that people walk in don't ... more

General Management

Event Marketing

Feb. 15, 2011

Tricia Heinrich and 4 other people answered this question

When are reminder emails the most effective in bringing in attendees to a virtual event?

Based on our experience hosting thousands of client virtual events and webcasts, our recommended best practice is to send three--the first reminder one week ahead of time and a second reminder the day before the event. A third should be sent one hour prior to ... more

Event Marketing

Jan. 24, 2011

Tricia Heinrich and 7 other people answered this question

Webinar Best Practices: What are your 3 tips for having a successful webinar?

1) Maximizing Registration Rates
• Timing. Avoid Mondays and Fridays, as these are peak meeting days and webcast attendance is therefore often lower. According to a leading industry analyst, the best time of the day is 1 pm Eastern Time, as this also accommodates attendees ... more

Jan. 20, 2011

Tricia Heinrich and 6 other people answered this question

Why are all webinars an hour long when business people are busier than ever?

Interestingly enough, participants in ON24 webcasts in 2010 spent an average of 38 minutes viewing webcast content. more

Dec. 9, 2010

Tricia Heinrich and 8 other people answered this question

Virtual Events & Trade Show Trends: What are the biggest trends to follow for 2011?

My 2011 Events Trends/Predictions
1. Various business ecosystems will be integrated “in the cloud,” including virtual events, social media and CRM solutions.
2. Enterprises will develop so-called “video cultures,” implementing strategies for using video in internal and external communications initiatives.
3. Social networking will continue ... more

Events and Trade Shows

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