Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Aug. 11, 2011
March 3, 2011
Tristan Ziegler
recommends this answer by
Susan Fantle
Is BANT dead? Has today's buyer made BANT an antiquated methodology?
I'd say yes. I wrote a post on this very question about an approach that is replacing BANT called APNRP, originally presented by Bill Herr of Unica. In today's environment -- that has rejected the "hard sell" -- I believe this is a better approach. ... more
