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Tyler Garns

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Director of Marketing, Infusionsoft

290 points

My educational background is in Human Biology, which I think plays perfectly into Marketing, right? I've been involved in Internet Marketing for the last 10 years. Most recently, as VP of Marketing at Infusionsoft, I've had a great ...

My educational background is in Human Biology, which I think plays perfectly into Marketing, right? I've been involved in Internet Marketing for the last 10 years. Most recently, as VP of Marketing at Infusionsoft, I've had a great opportunity to put my skills to use with a product and a company that are super exciting.

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WEB: TylerGarns.com

Dec. 9, 2011

Tyler Garns and 1 other person answered this question

Is email marketing an effective way to increase sales?

The easy answer is "yes".
But the real questions that should be asked are:
* How can marketers CONTINUE to use email marketing as an effective way to increase sales?
* How can we continue to use email marketing effectively without annoying prospects?
* How is social media changing ... more

Email Marketing

Dec. 9, 2011

Tyler Garns and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

How much focus will be on mobile email marketing efforts in 2012?

I recently blogged about this....
Here are my five predictions for how email marketing will evolve in 2012 to meet the demands of small business marketers and consumers alike.
1. Email as a first contact will decline further. The CAN SPAM Act of 2003 is actually much ... more

July 12, 2011

Tyler Garns and 8 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

How many people should a marketing organization allocate to support a marketing automation system?

Depending on the size of the business, and how extensively marketing automation is being used (before the sale, during the sale, after the sale, with partners, etc), two people is generally sufficient.
You need a good marketing strategist who is adept at thinking through complex marketing ... more

B2B Marketing Week

Content Marketing

Feb. 22, 2011

Tyler Garns and 7 other people answered this question

Email Marketing Best Practices: What are your 3 tips for increasing your email open rates?

1) Be welcome in the recipients inbox. The biggest factor in open rates is "Do I know this person?" If you get an email from your mom, you'll open it no matter what the subject line is. So, the key here is to establish a ... more

General Management

Feb. 2, 2011

Tyler Garns and 16 other people answered this question

Is Marketing Automation "Floundering"?

Thanks for raising the issue Carlos. Jeff's article makes some really good points, but I wouldn't say that marketing automation is floundering. Could it be better? Is Jeff right about the targets being off and the lack of verticalization? Absolutely!
But, let's take a look at ... more

Feb. 1, 2011

Tyler Garns and 10 other people answered this question

What steps can be taken to ensure a better overall return on investment in marketing automation?

Craig,
This is an excellent question. Like CRM implementations, marketing automation implementations are at risk for failure if the correct steps aren't taken and appropriate targets are not well defined. Here are 3 things that I believe are key to ensuring better ROI from your marketing ... more

Marketing Automation

Marketing Automation Software

Jan. 28, 2011

Tyler Garns and 10 other people answered this question

What are the top three things you would recommend to align sales & marketing?

I'm actually in the middle of writing a lengthy blog post on this exact topic. It will be at http://www.infusionblog sometime next week. The key for me is what I call "respected ownership" along with metrics that align the two teams on the same goals. ... more

Marketing Alignment

Jan. 28, 2011

Tyler Garns and 6 other people answered this question

What metrics would you recommend companies use to measure marketing success?

Getting your Marketing metrics dialed in is really the key to having a successful Marketing program. The metrics definitely depend on the business model, so they'll vary. Here are a few that are worth tracking./
1. CAC - Customer Acquisition Cost - This is typically measured ... more

Marketing Alignment

Nov. 5, 2010

Tyler Garns and 5 other people answered this question

How many emails until a MQL becomes a SQL on average?

I tend to agree with Candyce on this one. The real focus should be on the definition of your target market. The more you are able to dial in your target market, the easier they'll be to find through your marketing & advertising efforts.
We use ... more

Lead Management Process

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Email Marketing

Marketing Automation

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