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Vaibhav Domkundwar

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Founder & CEO, Nurture (http://www.NurtureHQ.com)

351 points

We help build & manage target marketing databases of role-based contacts and profiled accounts that drastically improve the effectiveness of every sales & marketing campaign.

We believe (1) Quality is more important than Quantity and (2) Less is More, and apply these ...

We help build & manage target marketing databases of role-based contacts and profiled accounts that drastically improve the effectiveness of every sales & marketing campaign.

We believe (1) Quality is more important than Quantity and (2) Less is More, and apply these principles to marketing databases.

I founded 3 startups over the last 10 years and have been fortunate enough to have built all 3 of them into profitable companies. Right now I am focused on using that experience to build ReadyContacts, Emailified and DataDoctor into the most useful solutions for marketing managers.

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WEB: ReadyContacts

April 3, 2012

Vaibhav Domkundwar is now following David Raab and 1 other person

March 22, 2012

11 people recommends this answer by Jim Barnet

What does sales want more: qualified leads or early leads?

Hi Prugh:
I think Adele is on the right track, but I even think talking about a clean hand-off between Marketing and Sales speaks more to the old paradigm than the new one.
As a prospective customer goes through the first four steps in the ... more

Demand Generation

March 22, 2012

Vaibhav Domkundwar answered this question

What is your experience with producing marketing automation content?

Paul:
Its a tough sell. While everyone understands and accepts the value of content marketing, I have seen lots of organizations who can't figure out a way to do it right and most importantly to allocate the budget it needs to be done right. I ... more

B2B Lead Generation

Content Marketing

Marketing Automation

March 22, 2012

Vaibhav Domkundwar and 4 other people answered this question

Should you be selling marketing automation to your boss?

Matt:
I couldn't agree more. But I have also seen several situations where the marketing manager who is responsible for running the lead gen programs is clearly in need of a solution to automation the marketing campaigns and bring scale to the programs she has ... more

Marketing Automation

Marketing Technology

March 22, 2012

Vaibhav Domkundwar and 1 other person commented on a roundtable

Building Engagement Through Better Digital Strategy

Awesome discussion!
I also believe companies must employ a truly multi channel approach to marketing that includes email, directmail, guided voicemail, marketing automation, SEO, advertising, content marketing and social media marketing to build an audience - an ecosystem of decision makers for their products - ... more

Digital Strategy

Social Business

Feb. 22, 2012

Vaibhav Domkundwar asked a question at this roundtable

Are You Already Behind On Your 2012 Sales Goals? [2/22 @ 11 am]

Assuming you are behind your Q1 goal, what are the top 3 things you can do to get back on track?

Lead Management

Feb. 22, 2012

Vaibhav Domkundwar and 1 other person answered this question

Are there Workplace or Talent Management applications for Pinterest?

Think of Pinterest as a rich media content curation platform. So as long as you think your business may have relevant content - images, infographics, videos and other media that you can curate for the benefit of your prospects then Pinterest is for you. You ... more

Human Resources

Sept. 6, 2011

Vaibhav Domkundwar asked a question

What is the quickest path-to-value from marketing automation for small businesses?

Marketing & Promotional Campaigns

Marketing & Sales

Marketing Analytics

Sept. 6, 2011

Vaibhav Domkundwar and 3 other people answered this question

Do marketing departments need a "Cybrarian?"

Yes, definitely.
If you use Wordpress and use the tags / categorization well, then you are automatically organizing it along the way. Isn't it? more

Content Marketing

Marketing Automation

Marketing Management

Sept. 6, 2011

Vaibhav Domkundwar and 5 other people answered this question at this roundtable

Lunch at the Compensation Café: Performance Management Myths [10/18 @ 11 am]

What do you expect from data.com?

Craig, couldn't agree more - "lipstick on a pig" it is.
I am surprised that instead of data quality and data insight, Salesforce is focusing on volume and quantity and by adding D&B data (which is the largest but also fairly bad in terms quality ... more

Information Technology

Sept. 6, 2011

Vaibhav Domkundwar answered this question

What do you do with the bounced email records in your CRM database?

Patricia, thanks for sharing. I have seen that many marketers can't overcome the pain of "deleting contacts" and just leave them in there. Recently, one marketing ops manager at a public company told me she had 1m+ records that are mostly not good and haven't ... more

Email Acquisition

Aug. 29, 2011

Vaibhav Domkundwar and 8 other people answered this question

Will all B2B marketing automation systems eventually be absorbed into CRM systems?

Its tough to say.
Technically, I think the answer is a clear, YES. Since the code database of contacts, their attributes and activity streams are all common to CRM and MA systems, it doesn't make sense for them to redundantly exist in multiple systems. MA ... more

Aug. 29, 2011

Vaibhav Domkundwar and 7 other people answered this question

Would the adoption of marketing automation take off in a bit way if it was made DEAD EASY?

Steve, you are right that people and process are almost more important for success of marketing automation adoption. My question (will edit it if I can) was more centered around easy of use of the application itself, which may be easy for savvy marketers but ... more

Demand and Lead Generation

Demand Generation

Aug. 29, 2011

Vaibhav Domkundwar and 16 other people commented on this post

Introducing the New Focus.com

Congratulations! Focus.com is truly the only quality network for business conversations and I am looking forward to being a part of it as an expert as well as a member looking to learn. All the best! more

Customer Service

Human Resources

May 16, 2011

Vaibhav Domkundwar and 17 other people commented on this post

Focus Expert Meetup: Wednesday, May 18th, San Francisco, CA

I will be there. Looking forward to it.

Expert Services

Expert Services Networking Event

May 13, 2011

Vaibhav Domkundwar asked a question

What (blog/sites) do you read to stay on top of B2B marketing, sales & demand generation?

Content Marketing

May 11, 2011

Vaibhav Domkundwar asked a question

What B2B sales & marketing conferences and events are coming up in the next 3 months?

May 11, 2011

Vaibhav Domkundwar and 7 other people answered this question

Do you have examples that demonstrate real results from your social media marketing?

Robbin:
This is a great question. We have tried to build metrics around this but its very challenging as the leads that eventually come from social media are as direct as the ones you see coming from SEO and SEM campaigns. For example, at our ... more

May 11, 2011

Vaibhav Domkundwar and 4 other people answered this question

Would you find it useful to have influencer metrics integrated into your CRM/ SCRM?

Great question.
I think a lot depends on the segment your are selling in. For example in a lot of B2B segments, your key decision makers & influencers may or may not have a twitter account in the first place, let alone be "influential" on ... more

Customer Service

May 11, 2011

Vaibhav Domkundwar and 16 other people answered this question

Do sales people need a killer instinct to succeed?

I am not sure if they need it, but the most successful sales people definitely have a killer instinct. So having one makes it more likely that you will success as a sales person.
A lot is changing though with the rapid changes in sales ... more

Sales Performance

May 11, 2011

Vaibhav Domkundwar and 1 other person answered this question

What are your feelings on outsourced lead generation?

I have been situations where its worked really well and other situations where its failed miserably.
I am a huge believer in using outsourced lead generation either to jumpstart early sales or to drive growth in new markets. Based on my experience here are a ... more

April 15, 2011

Vaibhav Domkundwar answered this question

How many employees does Hubspot have?

170 employees in Jul, 2010.

General Management

April 15, 2011

Vaibhav Domkundwar and 9 other people answered this question

How does marketing automation help you connect with your customers?

I'd like to share a very simple example from one of our customers who offers a free trial of their product/solution.
They have setup a trigger campaign that tracks inbound leads that request a free trial and sends out a personal email from the sales ... more

Marketing Automation

April 15, 2011

Vaibhav Domkundwar and 6 other people answered this question

What are the top ways that sales can use marketing automation to its advantage?

Great question. Here's how:
- By using lead activity alerts to track warm leads & connect when the time's right
- By leveraging lead activity profiles to have personalized conversations
- By identifying the "warm" contacts to focus on from the large list of leads
- By ... more

Marketing Automation

Marketing Automation Strategy

April 15, 2011

Vaibhav Domkundwar and 2 other people answered this question

What factors are attributing to the low marketing automation adoption rate in your organization?

Here are the top reasons I come across:
- Lack of understanding of how powerful marketing automation can be
- Lack of understanding of what content marketing is and how to leverage it
- Lack of resources to develop content that is essential for nurturing
- Lack of ... more

Marketing Automation

Marketing Automation Implementation

April 15, 2011

Vaibhav Domkundwar and 4 other people answered this question

How can marketing automation improve the one-on-one interactions during the lead nurturing process?

- By triggering activity alerts for the sales reps to engage at the right time
- By triggering an instant reply to an inbound lead to connect with the lead live
- By initiating a personal direct mail / postcard to a lead based on activity
- By ... more

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