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Veronica Sopher

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Community Manager / Audience Marketing, Microsoft

20 points

WEB: http://www.veronicasopher.com/

Dec. 29, 2011

Veronica Sopher and 13 other people answered this question

Is offering discounts the right strategy to attract customers?

No, offering value is the preferred strategy. It takes a lot more thought and work than printing/emailing coupons, but it needs to be done. Starting a relationship with a discount isn't exactly putting your best foot forward. Just ask all the businesses that have had ... more

Dec. 28, 2011

Veronica Sopher and 7 other people answered this question

What is the number one mistake rookies make on social media?

#1 mistake of a social media n00b: acting like a hyper and needy puppy. Posting/yelping too much. Humping the legs of all the social media experts. Marking every socnet/territory s/he finds. more

Dec. 28, 2011

Veronica Sopher answered this question

Does text messaging have a place in customer service?

You can certainly offer it as an option to your customers. It's akin to offering service and support via Twitter. Depending on the level of customer service provided, it's important to set customer expectations upfront, and have an escalation path for longer form communication and ... more

Customer Service

Human Resources

Dec. 28, 2011

Veronica Sopher is now following Brett Nordquist

Dec. 28, 2011

Veronica Sopher recommends this answer by Brett Nordquist

What is your top sales prospecting tip for 2012?

I was planning to answer this question until I read, "building high octane momentum to maximize..." and my head exploded. more

Lead Generation

Marketing Automation

Dec. 28, 2011

Veronica Sopher and 17 other people answered this question

Are surveys and polls still a valuable tool for learning from customers?

Surveys and polls have been and will continue to be part of the whole picture, which we all strive to piece together via various methods. Social listening also contributes to that picture, although it's more dynamic, not to mention newer and therefore sexier to many. ... more

Customer Service

Customer Conversations

Customer Experience

Following 30 Topics

Business Intelligence

Cloud Computing

Community Management

Content Marketing

Customer Service

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Employee Engagement

Information Technology

Marketing Strategy

Online Marketing

Social Business

Social Media Marketing

Social Media Strategy

Social Networking

Following 1 Person

Followed by 7 People

Knowledgeable in 13 Topics

#1212 of 2984

Customer Conversations

#14 of 20

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Customer Feedback

#33 of 36

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Customer Experience

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Market Research

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Customer Service

#557 of 785

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