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Victoria Lastra

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Director of Marketing, Interprise Solutions

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I'm a San Francisco Bay Area native, now currently living and working in Metro-Manila Philippines. I head off the Marketing Team for this awesome company called Interprise Solutions. We specialize in fully-integrated, all-in-one business software, which means we provide ...

I'm a San Francisco Bay Area native, now currently living and working in Metro-Manila Philippines. I head off the Marketing Team for this awesome company called Interprise Solutions. We specialize in fully-integrated, all-in-one business software, which means we provide a software that covers your entire ERP/back office needs, as well as your eCommerce needs. Check out our website!

Why settle for eCommerce, when you can have eBusiness?

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Oct. 27, 2011

Victoria Lastra recommends this answer by Mike Bayes

What challenges do small and medium size businesses face today?

Very few business problems are not dramatically impacted for the positive by selling significantly more product or services. I had a boss years ago that would say to many challenges we faced," this is nothing a million dollars in sales wouldn't fix", and then he ... more

Customer Service

Information Technology

Oct. 27, 2011

Victoria Lastra recommends this answer by Chris Willis

In today's economy, would you quit a job that is negatively stressful?

I think most people have had a fantasy at one in our career where we've wanted to say, "Take this job and shove it!" and walk out the door with head held high. Unfortunately, the empowerment wears off quickly, and the exhileration of freedom is ... more

Company Culture

Oct. 27, 2011

Victoria Lastra recommends this answer by Andrew Rudin

To blog or not to blog?

Great answers! I'll add,
1. Write about what stirs you up. Don't over-think this. Chances are others are similarly passionate.
2. Write from the gut, with a little brain-inspired editing. That requires throwing away almost everything you learned in high school about essay writing.
3. Share your experiences. ... more

Blog Best Practices

Oct. 25, 2011

Victoria Lastra and 20 other people answered this question

A great job or a great place to live: which would you choose?

Good one! There won't be a great place to live, if there is no great pay to go with it! This one made me laugh out loud. It is as simple as that for the most part. Touchez sir - more

Human Resources

Oct. 24, 2011

Victoria Lastra and 3 other people answered this question

Coffee at work: how many cups of coffee do you drink at work each day?

My coffee intake fluctuates on a daily basis, and I , like Chiara am often fooled into thinking I cannot function correctly without a cup in the morning.
I've been trying to manage my own coffee intake, as the addiction can easily take over the ... more

Human Resources

Oct. 20, 2011

Victoria Lastra recommends this answer by alan prefer

What is the first step in building an effective team?

The first step in building an effective team is to find a fearless leader.
This leader is a person that would have folks wanting to follow them up the mountain rather then the leader standing behind them, pushing them up the mountain more

Human Resources

Organization Development

Team Assessment

Oct. 20, 2011

Victoria Lastra and 8 other people answered this question

Is Cloud Computing a technology driven wave or a business lead wave of change?

In my opinion, Cloud is both technology and business driven. However, I feel it is more so driven by the common, yet specific needs of businesses and the different experiences that involved human error. I feel the development of all technology relating to the "Cloud" ... more

Information Technology

Cloud Computing

Sept. 29, 2011

Victoria Lastra is now following Larry Cornett and 2 other people

Sept. 28, 2011

Victoria Lastra recommends this answer by JEFF CURLEY

What are the three metrics every b2b marketing organization must track?

1) Efficiency (cost per lead),
2) Effectiveness (win or conversion rate), and
3) Retention (repeat customers/total customers).
Each would be measured ideally by source and market segment.
The last is important because we all know that acquiring new customer is 8-10 times more expensive than ... more

Sept. 22, 2011

Victoria Lastra and 4 other people answered this question at this roundtable

Security Awareness Roundtable: Security Awareness Month Transformation [9/21 @ 11 am]

Should you market/ promote security awareness events to more than just an IT audience? What about internally to employees?

I could not agree more with Raymond on this one. Far too often, we see that many departments besides IT are left out of security awareness meetings or articles, for reasons that they may not be concerned or fully understand in the first place. Ideally, ... more

Human Resources

Information Technology

Sept. 22, 2011

Victoria Lastra recommends this answer by Dr. Janice Presser

What strategies do you use when coordinating project teams from different cultures?

Start with Role-Based Assessment for the project team. You need someone doing the herding who loves dealing with people at a distance - an Explorer - and someone who is super-organized (you know, those folks who love checking items off the list and making sure ... more

General Management

Human Resources

Following 6 Topics

Cloud Computing

Enterprise Software

Information Technology

Following 3 People

Followed by 5 People