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Vince Alvarez

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Sales/Marketing, Focus Research

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May 23, 2011

Vince Alvarez is now following Brian Vellmure (@BrianVellmure) and 8 other people

Jan. 31, 2011

Vince Alvarez is now following

Jan. 19, 2011

Vince Alvarez recommends this answer by Dennis Shiao

What are/will be the biggest impediments to the Virtual Event market reaching its potential?

I'm calling this post "It's All About ROI".
1) GENERATING ROI - whether you're generating sales leads (virtual trade show), generating job candidates (virtual career fair) or educating a workforce (virtual university), the executives at your company will ask whether the investment was worth it. To ... more

Virtual Trade Show

Jan. 18, 2011

Vince Alvarez recommends this answer by Howie Levy

What organizations have the best email marketing programs and why?

To give my answer context, I think companies that give the user control of preferences are the best at email marketing. Additionally I think you want to consider the purpose and goals of particular mail streams before you can identify companies that do email well. ... more

Email Archiving

Email Campaigns

Email Marketing

Jan. 14, 2011

Vince Alvarez recommends this answer by Christopher Jablonski

What are the most effective methods of lead scoring that you have witnessed?

Hi Noelle,
I'm a fan of Marketo's approach, which is to apply a scoring methodology to both demographic attributes and behavioral.
So for demographic attributes, you have company size, role, industry, revenue, etc. Behavioral include number of responses, interaction types, and overall engagement.
You can also score:
• ... more

Marketing Automation

Jan. 14, 2011

Vince Alvarez recommends this answer by Alex Esteverena

What is one practice that most companies can do better, to capture the Voice of the Customer?

Jim,
good question and blog post.
Let me take this from another angle, considering the "voice of the customer" in a B2B setting vs. the Continental Airlines consumer example.
In my experience, companies of course track the obvious hard funnel data (e.g., leads, opportunities, bookings, ... more

Customer Service

Customer Service Best Practices

Jan. 14, 2011

Vince Alvarez recommends this answer by Michael Fox

Sales Presentation Best Practices: What are your 3 tips for giving a successful sales presentation?

Don't just try to differentiate your product. Differentiate yourself, as a sales person. Frequently, when setting up a sales meeting, I will be asked if I will need a projector. There is an instant assumption that the meeting will be yet another sales person standing ... more

General Management

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Customer Service

Customer Service Trends

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Public Relations

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