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Oct. 1, 2010
Wayne Cerullo
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7 other people
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Does marketing automation really close the gap between sales and marketing?
Just like aging, marketing automation merely accentuates what you already are. If the company has a clear, realistic, and agreed definition of sales-ready leads, then automation can speed and simplify the process of delivering them. But this is rarely the case... or even the key ... more
July 17, 2010
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