Wayne Kernochan

Wayne Kernochan is the President of Infostructure Associates, an affiliate of Valley View Ventures that aims to identify ways for businesses to "leverage information for innovation and competitive advantage." Wayne has been an IT industry analyst for 21 years. During that time, he has focused on key information-related technologies, such as databases, development tools, and middleware, and ways to measure their effectiveness, such as TCO, ROI, and agility measures. Wayne has worked for respected firms such as Yankee Group, Aberdeen Group, and Illuminata, and has helped to identify differentiation and craft marketing strategies based on competitive intelligence for vendors ranging from Progress Software to IBM. He has also performed extensive studies of the SMB market, and produced buying guides for databases, development tools, and information integration solutions. Wayne is a columnist or writer in a wide range of publications, with over 200 Google citations, and a frequent speaker at Webinars.