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Wendy Brache

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B2B High Tech Content Specialist Focusing on Demand Generation and Marketing Automation, Wendy Brache

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With high-quality, highly relevant content, marketing automation and demand generation best practices, I help high-tech corporations differentiate from the competition, create demand and close more deals.

My clients hire me to produce high-quality content, delivered within a specific time frame ...

With high-quality, highly relevant content, marketing automation and demand generation best practices, I help high-tech corporations differentiate from the competition, create demand and close more deals.

My clients hire me to produce high-quality content, delivered within a specific time frame and budget. They need someone who can see the big picture, create a clear and concise content plan, and prioritize to get the biggest bang for their buck.

− Quality, relevant content
− Demand Generation
− Marketing Automation
− Sales Force Branding
− LinkedIn Profile Building and Messaging
− Press Release Programs
− Corporate and CEO Blogging
− Newsletter and Email Campaigns
− Case Studies and Success Stories

Follow me at: http://twitter.com/wendybrache

2006-Present: Author of "Sales Force Branding: Differentiate from the Competition"; B2B High-Tech Content Specialist; Demand Generation and Marketing Automation Consultant; Founder of Kismet Group Web Marketing, Now a Division of Access Marketing
1998-Present: Featured Columnist and Writer for Trade Publications, Newspapers and Magazines, Featured columnist on Maria Shriver's Women's Conference, Dan Shawbel's PersonalBrandingBlog.com, Chopra's Intent.com, GreatIdeasForKids.com, and InspiredImaginations.com
1997-1998: Director of Marketing; Rochester Culinary School
1996-1997: International Sales Manager; Ziff Davis
1992-1996: Corporate Trainer, Project Manager, Sales Manager, Top Sales Rep; The Sutherland Group

Specialties
B2B Content Creation | Demand Generation | Marketing Automation | Sales Force Branding | Corporate Communications | Content Creation | Online Marketing | Marketing Consultant | Web 2.0+ Strategy | LinkedIn Profile Development, Messaging | Corporate Blog Development, Management | Corporate Reference Programs | Press Release Program | Online and Print Copy Writing | Featured columnist on Chopra's Intent.com, Maria Shriver's Women's Conference, Dan Schawbel's PersonalBrandingBlog.com

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WEB: SalesForceBranding

Nov. 11, 2011

Wendy Brache recommends this answer by Carlos Hidalgo

What about a "work exchange?" having a handful of marketing and sales folks switch jobs for a period of time?

I agree with Deirdre that understanding the roles can help the two groups better work together, but I am not a big fan of the "work exchange". I think David Brock said it best on the roundtable that the "alignment needs to be around the ... more

Lead Management

Marketing Automation

April 6, 2011

Wendy Brache answered this question

How do you effectively incorporate human follow-up into your lead nurturing process?

This is a great question! The human element is often overlooked. When done properly, however, it has endless potential to add value to the nurture process.
On it's own, telemarketing can be a tricky business, especially when it's implemented by an outsourced group of generic callers. ... more

March 23, 2011

Wendy Brache recommends this answer by Andrew Kordek

What is the best time of day to send emails?

Courtney,
Hubspot did indeed do a webcast on this, but I am not sold on all of their data and size of organizations in that data.
Here is my standard answer to this question:
There is no best time of day to send emails.
There is no best ... more

Email Marketing

March 11, 2011

Wendy Brache and 2 other people answered this question

What are the non-tech processes a business must have in place prior to marketing automation?

I echo Gary's sentiments here. I recently attended an Eloqua user group where Rally Software presented. One of Rally's key success factors is the foundation of sales buy-in and involvement. Many marketing departments shy away from including sales in the campaign development process, but giving ... more

Focusmarketing0311

Marketing Automation

March 2, 2011

Wendy Brache is now following Carlos Hidalgo and 3 other people

Feb. 25, 2011

Wendy Brache asked a question

What B2B lead gen campaigns worked best for you over the past 12 months?

Feb. 22, 2011

Wendy Brache is now following

Jan. 12, 2011

Wendy Brache and 2 other people answered this question

I fear we are not being critical enough of MA platforms. What are barriers MA vendors can control?

Steve--great content here.
I have found that the one main thing that MA vendors can easily control, but choose not to, is in their sales message. Too many vendors are overselling their features, overstating ease of use and time to full implementation, and touting their platform ... more

Lead Management

Marketing Automation

Dec. 9, 2010

Wendy Brache and 3 other people answered this question

What is a typical implementation duration of a marketing automation solution for a SME?

Yes--great answers above.
And the answer to your question really depends on what your final goal is. Are you looking to create a integrated marketing and/or demand generation program? Looking to create a comprehensive web intelligence system or a simple email campaign manager?
Total time ... more

Marketing Automation

Dec. 9, 2010

Wendy Brache and 8 other people answered this question

Any advice for marketers who are working without a marketing automation system in place?

Hi Michael,
Check out Genius.com and Loopfuse--both of these companies have powerful marketing automation engines and now offer great "freemiums" for entry level packages.
It's free, you can begin to build your database, and dip your toe into the world of marketing automation and demand generation.
I ... more

Demand Generation

Dec. 9, 2010

Wendy Brache asked a question

Do you have a sales lead return policy? If so, can you explain how you designed it?

Dec. 9, 2010

Wendy Brache answered this question

Social media and IT: biggest challenge(s) in 2011?

Hi Michael,
This is an interesting question, as the answer explains why IT guys have the Simpson's-Cartoon-Guy-character-like reputation they do.
IT guys are expected to fix problems, but are almost always the last ones to be consulted about new technologies being used by employees.
For example, sales ... more

Information Technology

Nov. 30, 2010

Wendy Brache recommends this answer by Geoff Vincent

What Content Attracts You to Read a Blog?

Hi Carlos,
You ask what content attracts me to a blog. Some of this is personal preference. For example, I do not like a blog that is too long, less than 1000 words. Also, I like highly pragmatic blogs that provide advice/tools/templates/examples etc. on whatever topic ... more

Blog Best Practices

Nov. 30, 2010

Wendy Brache recommends this answer by Howard Sewell

Any recommendations for good marketing automation consultants?

Jeff,
Spear Marketing Group is a full-service marketing agency and around half our work involves helping clients with marketing automation – from system implementation to lead management strategy, content development, and campaign execution. Our client base includes companies in both residential development and property management. We’d ... more

Marketing Auotmation Consultants

Marketing Automation

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