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Wendy Troupe
Founder & CEO,
Terametric
273 points
Wendy Troupe is founder and CEO at Terametric, a provider of social media measurement and optimization solutions that empower marketers to maximize the return on their online marketing investments.
During her 19-year career at Fidelity Investments, Wendy played strategic roles ...
During her 19-year career at Fidelity Investments, Wendy played strategic roles ...
Wendy Troupe is founder and CEO at Terametric, a provider of social media measurement and optimization solutions that empower marketers to maximize the return on their online marketing investments.
During her 19-year career at Fidelity Investments, Wendy played strategic roles designing, developing and executing new technologies for six major subsidiaries, including Fidelity NetBenefits, Fidelity Retail Services and Fidelity.com. Her diverse talents as software architect, web marketer and usability designer, combined with her creative instincts, yielded patented, industry-leading solutions.
Most notably, Wendy was a founding member of Fidelity Strategic Advisers, responsible for developing portfolio management, quantitative analysis and mutual-fund analyst systems. She was also responsible for developing eCommerce platforms for companies such The Seaport Hotel and World Trade Center, Sebastians Catering and Boston Wine Expo through Fidelity Investments subsidiary Devonshire Investments.
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During her 19-year career at Fidelity Investments, Wendy played strategic roles designing, developing and executing new technologies for six major subsidiaries, including Fidelity NetBenefits, Fidelity Retail Services and Fidelity.com. Her diverse talents as software architect, web marketer and usability designer, combined with her creative instincts, yielded patented, industry-leading solutions.
Most notably, Wendy was a founding member of Fidelity Strategic Advisers, responsible for developing portfolio management, quantitative analysis and mutual-fund analyst systems. She was also responsible for developing eCommerce platforms for companies such The Seaport Hotel and World Trade Center, Sebastians Catering and Boston Wine Expo through Fidelity Investments subsidiary Devonshire Investments.
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http://terametric.com/blog/2011/11/is-there-a-return-on-influence-top-5-uses-... more