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Feb. 13, 2012
Willi Brown
and
38 other people
answered this question
You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?
The strategy is (quoting Mr. Kleiman) to "be for the customer". Serve and differentiate. The tactics would depend on the environment and demographic. Furniture, products, events, hours are all tactics. more