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Feb. 1, 2012
Wilton Nagase
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Frank Strong
How should B2B tech marketers best manage influencers?
Michael, I don't think we manage influencers we manage the communications around relationship building efforts with influencers. An influencer, by definition, will do what they want. The best we can do is understand that person, their audience and engage them, build a professional working relationship, ... more
Jan. 4, 2012
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