Focus

Connect with the world's leading business experts.

Get instant access to their expertise via world–class Q&A, Research, and Events.

Yousaf Sekander

Follow Following Unfollow

Head of Search & Social Marketing, Elevatelocal

64 points

I currently work as a search engine optimisation and social media strategist. Previously I have worked as a multimedia developer, below are some clients I have worked with.

Honeywell
HSBC
Shell
Lloyds TSB
Xerox
BT

WEB: Internet Marketing

Yousaf Sekander published a post

June 23, 2011

Microsoft Office 365 v Google Apps

Cloud Computing

Yousaf Sekander published a post

June 13, 2011

Review - Microsoft Office 365

Information Technology

Microsoft Office 365

Yousaf Sekander published a brief

Sept. 16, 2010

How Eco-Friendly is Your Company Email and Company Mobile?

Information Technology

Mobile Wireless

Servers and Storage

Yousaf Sekander and 7 other people answered this question

Sept. 1, 2010

Do you read business books and if so, which ones would you recommend?

Hi Linda,
I highly recommend the following books:
1. How to be brilliant by Michael Heppell
2. The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola
3. How to become CEO (audio book is brilliant)
4. Marketing in the age of Google by Vanessa ... more

General Management

Yousaf Sekander and 2 other people answered this question

Aug. 20, 2010

Have you ever heard about "digital branding" in a scientific relation?

Creating a collection of perceptions through creative & technological channels is called digital branding.
A good place to look for further information would be Interbrand and Ogilvy's whitepapers. more

Digital Branding

Yousaf Sekander and 27 other people answered this question

Aug. 19, 2010

Where can you find a good SEO specialist?

I believe everyone else has said pretty much everything you need to know. I would like to add one point. Always ask the SEO engineer what strategy they are going to utilize, if they are not transparent about their strategies then stay away as they ... more

SEO Credentials

Small Business Marketing

Yousaf Sekander published a brief

July 22, 2010

Cloud Hypermarket Demystifies Cloud Migration

Information Technology

Cloud Computing

Yousaf Sekander and 12 other people answered this question

July 21, 2010

How do you monitor what people say about your company in social media outlets?

Hi Courtney,
Building upon what Zach has already mentioned, create alerts on Google Alerts and choose alert type as RSS. Create an account on TwitterFeed and submit the "alerts rss" feed to your TwitterFeed account, then connect your TwitterFeed account to a protected Twitter account. ... more

Yousaf Sekander recommends this answer by Yousaf Sekander

July 6, 2010

What SEO tips do you have?

Hi Scott,
One of the most important aspects of SEO is onsite optimisation, once your website is ready you can then venture into offsite SEO.
Here are some basic onsite steps that could help you
1. Site architecture/Semantic code
2. IA (Information architecture)
3. Internal link building
4. Sitemaps
5. ... more

Small Business Marketing

Website Building

Yousaf Sekander and 2 other people answered this question

July 5, 2010

Looking for Info on Reciprocal Links

If it is in your niche and the page in question has high PR then you can benefit from it. However if search engines detect a high proportion of reciprocal links with consistent "spammy" anchor text then you could get hurt.
Don't have just about ... more

Reciprocal Links

Yousaf Sekander and 11 other people answered this question

May 11, 2010

Is search engine submission "worth it"???

Hi Brooke,
You don't need to submit to search engine at all, infact you can pursue other strategies to get your new website indexed much more quicker. I suggest you look into social bookmarking through digg, mixx, stumbleupon and the likes of yelp.com.
I can ... more

Online Marketing

Search Engine Submission

Following 4 Topics

Information Technology

Search Engine Marketing

Social Media Marketing

Following 0 People

Followed by 9 People

Knowledgeable in 15 Topics

#600 of 2755

#84 of 198

#565 of 1211

#216 of 391

#48 of 78

General Management

#704 of 1194

#404 of 496

#30 of 67

Small Business Marketing

#54 of 73

SEO Credentials

#9 of 22

#104 of 114

Information Technology

#1777 of 2263

#167 of 211

#1204 of 1411

Online Marketing

#291 of 302