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Zach Bussey

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Social Media Editor, TrendHunter.com

32 points

I work for Trend Hunter, the largest, most updated collection of cutting edge ideas, crowdsourced by 38,007 Trend Hunters and 26,000,000 monthly views.

Nov. 29, 2010

Zach Bussey and 7 other people answered this question

Social Media for B2C: What are the best tactics to increase Facebook fans?

Have a good product is a start. No one is going to like something they don't use.
Now, let's say you have a great product... what currently goes on at your Facebook fan page? Is the page fun? Does it's landing page draw people in?
An easy ... more

Social Engagement

Social Marketing

Social Media Marketing

Nov. 25, 2010

Zach Bussey and 4 other people answered this question

What is the cheapest way that I can add telephone capabilities to my computer?

Google Phone is currently free to make calls to landlines, cellphones etc. In the new year they may start charging however but it will be significantly less expensive than Skype I believe.
All you need for Google phone is a gmail account (free).
Best,
Zach Bussey
www.trendhunter.com more

Information Technology

Computer Equipment

Telephone System

Nov. 25, 2010

Zach Bussey answered this question

Have you ever attended a social media conference? If so, what did you like/dislike about it?

I have attended several. I think everyone will take different things from them.
Personally, I like the fact that you're meeting people with a similar interest as you.
I dislike that often a lot of what social media 'experts' preach is a lot of common sense repackaged ... more

Public Relations

Nov. 22, 2010

Zach Bussey and 6 other people answered this question

What social media site provides the most value for your business?

Each social networking avenue provides it's own benefits and value.
Twitter, Facebook, LinkedIn, Youtube, Your Blog, MySpace even all have different strengths and weaknesses.
Lee has said much of what I would suggest. But I guess I would add, "try". Give every option some of your ... more

Small Business Marketing

Small Business Strategies

Nov. 18, 2010

Zach Bussey and 3 other people answered this question

Social Media Listening: How can listening develop with industries that are not on social media?

Who says an older industry like stain glass fabrication should be on social media? If you close your eyes like it doesn't exist you could be missing an opportunity.
Maybe there would be demand for stained glass 'twitter names' or social media icon stained glass. You ... more

Nov. 15, 2010

Zach Bussey answered this question

Involved in a new social media company

What is the question here?

Information Technology

Social Media Marketing

Nov. 15, 2010

Zach Bussey and 5 other people answered this question

What's trending right now in customer service?

Social media monitoring and a renewed focus on 'the customer is always right'. Social media provides ordinary people with a loud voice to easily spread a bad message. Instead of having to deal with a call center, they can voice their message online and expect ... more

Customer Service

Contact Centers

Nov. 15, 2010

Zach Bussey and 19 other people answered this question

My team is rebelling against me – what should I do?

Culture eats strategy for breakfast.
A job I worked in had weekly team dinners if we exceeded sales targets by 10% + 5% reward, if we hit 5% coffee for the week was on the boss. "Coffee is for closers."
I'm not an expert in team ... more

General Management

Human Resources

Employee Relations

Nov. 15, 2010

Zach Bussey and 3 other people answered this question

How important is it to know the influencers in your industry?

It's important to know the influencers, not just in your industry but secondary or even tertiary fields. In social media, more and more companies are negotiating deals with influential people on sites like Twitter or who have their own blogs to promote their product. These ... more

Industry Leaders

Small Business Advice

Small Business Strategies

Nov. 15, 2010

Zach Bussey and 2 other people answered this question

Will crowdsourcing increase or decrease the number of high quality jobs?

Crowdsourcing properly is an art. You need to create content that people want to contribute to if your object is for the customer to create/improve your product, alternatively, you need to create content that people want to view if you're doing analytical based crowdsourcing.
Zach
www.TrendHunter.com more

Information Technology

Nov. 4, 2010

Zach Bussey answered this question

Marketing types and trends

Appvertising. Social Selling. Augmented Reality. These are all new, but growing trends in the digital marketing landscape.
Zach
www.trendhunter.com more

Nov. 4, 2010

Zach Bussey answered this question

Can You Justify an Investment in Social Media Without a Proven ROI?

When people talk about social media and ROI, you in often cases have to just laugh. Social media is about relationships and not about $'s.
If people trust you, they'll buy from you. How do you put a price on trust? more

Focus Interactive Summit

Nov. 4, 2010

Zach Bussey and 1 other person answered this question

What will the online marketing industry look like in 5 years?

Continued trend of social media growth - appvertising, social buying, augmented reality marketing, crowdsourced ads and other similar trends. Simply put, if you're not getting involved in social media now, you're going to be left behind.
Zach
www.trendhunter.com more

Marketing Trends

Online Marketing

Online Marketing Campaign

Oct. 19, 2010

Zach Bussey and 3 other people answered this question

What sales trends are you expecting for next year?

Based on trends we're seeing emerge, sales trends are going to reflect directly on good marketing in non-traditional ways. The companies that are unique in their marketing with a lot of creativity and new approaches should earn higher sales than others. For example, the Old ... more

Sales Management

Oct. 18, 2010

Zach Bussey and 5 other people answered this question

What's the next big trend in email marketing going to be?

Hyper personalized. Email marketing is currently just Spam with your name at the top. It's going to be about personalization to individuals.
Zach
www.trendhunter.com more

Email Marketing Applications

Email Marketing Strategies

Oct. 12, 2010

Zach Bussey and 1 other person answered this question

How to enlarge my online business ?

I agree with Will. Website Grader is a nice tool to determine what your website is missing.
Additionally, I'd suggest looking at some kind of promotion you can run that would gain media/blogger attention. That would draw some attention to your business. For some ideas of ... more

Oct. 12, 2010

Zach Bussey and 4 other people answered this question

What are some good tips to motivate Innovation and Entrepreneurship?

Did your employees improve on becoming more innovative? (I see this is an old topic.)
If not... maybe have them check out TrendHunter.com, or alternatively purchase Trend Hunter PRO... they are specifically designed to get the mind flowing with ideas and innovation. more

General Management

Entrepreneurship

Oct. 12, 2010

Zach Bussey and 1 other person answered this question

Does Access to Money Hurt Innovation?

I think that money allows companies to make mistakes. Google and Microsoft likely do a lot of innovation/R&D on projects that never see the light of day, but those failures lead to other ideas or improvements.
I know this, because I work for TrendHunter.com, and Google ... more

Oct. 12, 2010

Zach Bussey asked a question

How does your company approach innovation, ideas and R&D?

General Management

Information Technology

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