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1 hour 58 minutes ago

Jason Paul Braun and 4 other people answered this question

Which blogging service is right for your business?

I think as long as your content is compelling in blogging services I may say it's excellent as long as it is not manipulative in a way... more

Content Marketing

2 hours 51 minutes ago

Shaleen Shah and 6 other people answered this question

What is the most effective way to engage with new potential customers?

No one really likes spammy, canned messages. This is why we even have a do-not-call list for people who hate cold callers/telemarketers. When authenticity is called for these days, I think sending a genuine 'hello' and being upfront works wonders. Besides, everyone is busy these ... more

Small Business Advice

2 hours 54 minutes ago

Shaleen Shah and 13 other people answered this question

What techniques do you use to get your lost customers back?

Winning a customer back is just as challenging as gaining a new customer. There's this study by Marketing Metrics that say you have a 20-40% chance of winning back an ex-customer. You really have to decide first if you really want that customer back..
And ... more

Customer Service

Customer Loyalty

3 hours 2 minutes ago

Shaleen Shah and 3 other people answered this question

When starting off a new website, what should the business owner focus on to drive traffic?

I believe that the most important thing to focus on is knowing who your target market is -- because that would determine your overall business road map, like knowing which keywords they are likely to search on the Web ( SEO ), learning what content ... more

Internet Marketing

3 hours 27 minutes ago

Big Awards answered this question

How does marketing for free webinar differ from webinars that you pay for?

I wish I knew who coined this phrase as it applies to our lives more and more every day, "If the product is free, then your are the product." Think about this the next time you sign-up for a webinar, log into facebook or check ... more

5 hours 7 minutes ago

Dan Ashby and 1 other person answered this question at this roundtable

Dos and Don'ts of Small Business Marketing [5/29 @ 11 am]

Do I really need to publish a monthly newsletter?

When people sign up for a mailing list, they are surely expecting you to give them information on at least a monthly basis. If you can't send them something new from time to time, don't worry; rather than unsubscribing because you sent so much stuff. ... more

Small Business Marketing

5 hours 22 minutes ago

Dan Ashby and 8 other people answered this question at this roundtable

HR & Recruiting Blues in the News [5/22 @ 4 pm]

How involved should HR be in policing 'dating at work?' Should office romance be banned altogether?

HR shouldn't be involved in any of these things unless a complaint has arise that resulted from poor work performance since the couple is a manager and a subordinate. more

Human Resources

Talent Managment

5 hours 46 minutes ago

Steve Smith and 8 other people answered this question

How can the process of recruitment be simplified and still effective?

From my experience, recruiting is treated most of the time on a 'need' basis meaning when an employer needs somneone, they start recruiting. The best way to optimize your recruting efforts is to look for talent continuously. Talent flows at varying rates and you're not ... more

Human Resources

Talent Managament

5 hours 48 minutes ago

Dan Ashby answered this question

Smart or Not: Starting a business with a friend?

I really want to share my thoughts on this since a few of mine are considering the idea. No - I don't think it is a good idea to start a business with your friend or a group of friends most especially if it is ... more

General Management

Small Business Advice

11 hours 3 minutes ago

Anum Hussain and 1 other person answered this question

How is your organization improving its marketing scalability?

Constantly growing.
I'm on the marketing team at HubSpot and we are constantly changing and growing. We never let ourselves get into a "routine." Every day, week, or month could be different--different focus, different campaign, different goal. We set a long-term goal and work on ... more

Marketing Operations

Marketing Scalability

11 hours 54 minutes ago

Abbey McMahon asked a question at this roundtable

Dos and Don'ts of Small Business Marketing [5/29 @ 11 am]

How can small businesses best utilize content marketing? And what forms would you recommend?

Small Business Marketing

11 hours 55 minutes ago

Amjad Hussain Khaskheli and 3 other people answered this question

What is the difference between market research and marketing research?

Marketing Research is research aimed at gathering information on all aspects of marketing. The purpose is to enhance an organisation's marketing processes and activities. As such it includes aspects such as advertising research (i.e. research looking at the effectiveness of advertising), sales research (e.g. research ... more

Market Research

Marketing Research

12 hours 6 minutes ago

Catherine Goldberg asked a question at this roundtable

Dos and Don'ts of Small Business Marketing [5/29 @ 11 am]

What is article marketing?

Small Business Marketing

12 hours 14 minutes ago

Cari Baldwin asked a question at this roundtable

Lead Nurturing 202: The Next Generation [5/31 @ 11 am]

How do you segment your database to prepare for nurturing?

14 hours 25 minutes ago

Bill McChesney and 3 other people answered this question

Is cloud computing more energy efficient than traditional computing?

I’m not sure I buy into cloud being more energy efficient or green. Cloud is “where” the machinery is (i.e. it’s not in your data center per se) while virtualization allows me to carve up a big server into individual virtual machines. So virtualization, on ... more

Cloud Computing

15 hours 1 minute ago

ram babu and 15 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

what i believe personally that the content is something which can work great to bring huge attention from the users if we help them to provide really good assistance in the form of digital media content curation! more

15 hours 24 minutes ago

Kendra Von Achen answered this question

What is the importance of a database in the corporate world?

This is a very vague question, but I'll take a stab at answering it in general terms. For a b2c (consumer-based) company, having a database allows you to see historic trends of consumer purchases, patterns, etc. This can allow you to make appropriate decisions for ... more

Information Technology

Business Intelligence

16 hours 35 minutes ago

Art van Bodegraven and 10 other people answered this question

Is Cloud Computing a technology driven wave or a business lead wave of change?

The technology-led vs. business-led question is one of a delicate balance. The deserts are littered with the bones of technologies that arrived before their time. There is little as sad as an earnest salesperson promoting wonders that are obvious, but of uncertain business viability.
Some ... more

Information Technology

Cloud Computing

17 hours 12 minutes ago

Jason Lauritsen and 6 other people answered this question

Do you use predictive index personality testing as a method of eliminating candidates? If so, why?

Deanna,
During my time leading corporate talent acquisition teams for about a decade, we used PI in a variety of ways. Most commonly, we used the PRO form to determine the style which might be the best fit for the job and then used that ... more

Human Resources

Personality Test

Predictive Index

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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