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4 minutes ago

Jill Rowley answered this question

Do you use a buyer persona template? What criteria do you include?

EloquaU Power Hour: Nurturing Using Buyer Personas
EloquaU Power Hour: This sesson is Part 2 of the Buyer Persona Power Hour Series. In this session, learn from Best Practice Consultant and Success Coach, Laura Cross, how to make personas work for your company. Explore nurture ... more

Marketing

Sales

Buyer Persona

Buyer Persona Template

24 minutes ago

Monica Bussolati and 2 other people answered this question

What small/medium business social media success stories do you know?

Social media is just a channel. The secret sauce is the content on the channel and that's content marketing. Here is a content marketing story.
Dr. Helaine Smith, a cosmetic dentist in Boston posted a free ebook on her site called "Healthy Mouth, Healthy Sex" ... more

Small Business

Social Media

Success Story

32 minutes ago

justin kofron and 17 other people answered this question

Is article marketing still effective in SEO?

Article marketing can still be effective, but it has to be done in an organic matter. With recent Google panda updates article submission sites are loosing their ranking. I am big fan of guest blogging , I think that is a terrific idea to get ... more

Article

Content Marketing

Search Engine Optimization

SEO

33 minutes ago

Brian Sheets answered this question

How do you prepare for future fights?

You are asking a question for which there is no one right answer, only subjective opinions. So, here’s mine.
Back during Vietnam, we were trained to expect the unexpected, to have contingency plans in place for the most likely scenarios we would come across in ... more

44 minutes ago

Brian Sheets and 1 other person answered this question

If I was over payed on my bonus am I required to pay it back?

I agree with Jeff in that there are some questions to be asked. If the company has a policy regarding erroneous payments or one related to honesty/ethical conduct, you may find yourself running afoul if you keep the money. But, in my opinion, the primary ... more

1 hour 29 minutes ago

Barry Schaeffer and 8 other people answered this question

What techniques do you use to get your lost customers back?

A good place to start, before clients leave, is to understand in what areas you are vulnerable.
If you are vulnerable on price, and you can't match the competition's pricing, then you must develop a reason to pay you more that clients can and do ... more

Customer Service

Customer Loyalty

1 hour 54 minutes ago

Dennis Morgan and 5 other people answered this question

How has cloud computing impacted the creativity of IT departments?

Once you eliminate the mundane IT work. The World is IT's oyster if management gets it. more

Information Technology

Cloud Computing

Development

Innovation

2 hours 3 minutes ago

shannon panko and 4 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What is the best way to manage my social media time?

excellent points above. i must concur with Roger on being deligent about time allocation. have fun!

2 hours 12 minutes ago

shannon panko and 6 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

What are some simple tips I can implement today to enhance the "human element" of my social media strategy?

great points, Everyone! i would add that curating interesting content that would resonate with your audience is a "change-up" from everyday posts. events announcements with post-event photos including some of your fans/followers is a good way to engage. strive for WIIFM content, with the "me" ... more

2 hours 22 minutes ago

Rosanne Dausilio PhD and 1 other person answered this question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

We say "employees are our customers." Could you give examples of ways HR processes could mirror customer service processes and should they?

All processes between departments should be unified communications; not silos. The best way we recommend doing this is including your internal customers in decision makings especially those that impact them. Their input is priceless. Open lines of communication in both directions goes a long way ... more

5 hours 10 minutes ago

Vikas Arora answered this question

How can I become an awesome Twitter curator?

"I spend most of my time having fun. I read a lot of the posts other people make, and comment as often as I have something interesting (or funny) to say. I also post a lot of humor. These are dark times, so lightening the ... more

yesterday

Michael A Brown answered this question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

What are the dangers of relying on best practices to guide your business strategy?

Three dangers: "Dif'rent strokes" ... best practice for one could be disaster for another. Second, by the time something becomes a "best practice," it often is outdated. And third, the person or entity who proclaims "best practice" may bring a biased or "bought" viewpoint.
Me? ... more

yesterday

Catherine Goldberg asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

What lessons have we seen in social media that are being applied by businesses in other ways? #TalentNet

yesterday

Catherine Goldberg asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

Beyond recruitment, what are some of the other major HR functions that social media can best support and enable?

yesterday

Catherine Goldberg asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

What's the key to getting the most out of best practices, specifically leveraging the lessons of social media?

yesterday

Catherine Goldberg asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

Do you think that recruiting is ahead of other HR functions in terms of social media adoption and use? Why or why not?

yesterday

Emily Lewis asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

How can the rest of HR learn from recruiters from a process standpoint?

yesterday

David Lee asked a question at this roundtable

Beyond Recruiting: Social Media and Talent Management [5/15 @ 4 pm]

What are the top 3 things missed when developing a social media strategy for recruiting?

yesterday

Susan Lannis and 3 other people answered this question

What do you consider as the top 10 needs of small business owners in 2012?

Lots of good ideas here already - one I would add-
How to build models - big picture frameworks - for all the key areas of their business - finances, marketing, technology, leadership, and expertise building. Within a framework you can build strategies, projects, action ... more

yesterday

Rob Savette and 5 other people answered this question

How has social media changed brand management?

Speed AND control. I think you have to be much more forthright about what you say because everything gets vetted in the open...real time. more

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