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Any tips for a B2B firm in the manufacturing industry to increase there social selling presence?
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Best Practices in Social Selling
first steps, best efforts etc?
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Hi Jon, thanks for jumping into the conversation today during the roundtable.
I will add a bit more to my response during the roundtable:
1) LinkedIn Company Profile -f ocus on providing a complete, thorough highlights of capabilities. Spend some time to discover the top KEYWORDS for your industry from the customers perspective and embed all of them into your Company Profile. Also take advantage of the "recommendations" capability from satisfied clients. Also get everyone of your team members to have complete personal profiles and that they are showing that they are currently employed with you.
LinkedIn Groups - join and be an active participant in the major trade groups for your industry. The visibility and reputation-building can return strong dividends.
Twitter - Monitor your company, your competitors and your industry keywords and hashtags to stay on top of the conversations that are taking place. Add value wherever you can and remember- don't be pushing your products.
Create a Daily Newsletter - Visit Paper.li and create a daily newsletter about the important topics in your industry. With very little effort you can provide wide and deep content that every one of your prospective customers would like to know and it polishes your reputation as an expert in your field.
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