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Are "green" issues affecting IT decisions at your company?
"Green" issues such as power and cooling costs have been a concern in large data centers for some time. But energy costs are (or should be) important to companies of all sizes, and growing numbers of IT solutions are now available with energy-conserving features (earning them Energy Star certification in some cases). If green issues are affecting IT decisions at your company, how? If not, why not?
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4 Answers
Green ($$$) has always been the prime driver behind IT decisions. The reason why energy savings has become a hot topic lately is because these oodles and boodles of processing power that have been their way into the data center are chewing up IT budgets. In large companies, energy consumption accounts for as much as 25% of total IT expenditures. Just think about how much Amazon and Google are paying in energy costs to run their data centers. It makes sense for them to focus on energy savings because it quickly adds up.
That is usually not the case with small and medium businesses. If a company is trying to make a purchase decision and the justification needs a little push over the finish line, then focusing on the potential environmental benefits could provide it – if the company has the right type of corporate culture. However, I doubt any company ever paid significantly more (say 5%) for a green product. In the end, companies buy what makes business sense (most cost effective). If it is a green product, fine. If not, see you later.
This would be a great topic as Green Computing has been a major issues in IT since 1992. In general, standards and regulations, public awareness, cost and IT leadership can lead to implementing Green IT in organization. Empirical study should be conducted to identify the impact.
No, IT buyers do not purchase based on green issues, most of us know that "Green" is a political term not based on anything factual. Further Buyers are not going to weigh this over the basics like how well it fits rudimentary requirements. "Sorry boss, this router crashed 4 times today and cost us hundreds of thousands or dollars, but Al Gore says we are saving the environment" .....Son you're fired.
Paul, I agree Green ($$$) not Green (Al Gore)
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