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Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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Let me put it this way. Paper is not the issue. Having success stories is absolutely critical, especially where:
1. your company is new and is trying to establish credibility
2. your product/services is new and potentially represents a new category for buyers
3. ROI or benefits of your product/service are not commonly understood or accepted
4. your product/service is complex and you want to show successful applications of that product or service
Whether you use online or paper is simply a matter of how to execute for your particular business and sales process.