Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Are there easy Manual Outbound forecasting formulas?
How do I forecast hours required for an outbound campaign if I know only leads (10 000) and expected AHT (3 minutes).
it would be dialled manually to start - so do I need information regarding connects, right party connects etc or is this making it overly complicated. Are there industry standards to be used in place of known information?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
You may want to read the following article titled "Outbound Campaign Design and Management" @ http://www.vendorseek.com/outbound-campaign-design.asp.
It appears that you need to get just a bit more information about your campaign before you look into numbers. For instance, what percentage of pickups do you expect?
Lets plug your numbers into this formula: Numbers ÷ Percentage Likely Reached ÷ Reaches Per Hour (1hr ÷ AHT x Callers) = Number of Hours Required.
10,000 ÷ 80% (industry average?) ÷ 20 (1hr divided by 3min AHT intervals) = 400hrs.
So for a list of 10,000 numbers with an 80% penetration and only 1 employee and a 3 minute AHT we find out that it would take that person 400hrs to complete the campaign.
Answer This Question