Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Are there marketing automation solutions for small businesses?
If so, what do you use and why? What makes one type of system better for SMBs than it is for mid-enterprise sized companies?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
Sarah,
Great question and excellent topic. I'm with Eloqua, and we have experience with both SMB, mid-sized, and Enterprise companies. It surprises some to learn that we have the largest, and most successful group of SMB customers of any of the marketing automation providers (http://www.marketwire.com/press-release/Eloqua-Delivers-Enterprise-Marketing-...).
The differences are actually quite significant, as Heather Foeh, the head of our SMB success team, explains in this video:
http://digitalbodylanguage.blogspot.com/2009/09/marketing-automation-for-smb....
SMB marketers are looking for solutions that free up their time to be able to do more with the small teams (or no teams) that they have. For this, you need quick setup, out-of-the-box templates, and instant access to an expert on the phone. With that you can start to automate the day-to-day things you do - tradeshow follow-ups, event promotions, webinar campaigns, etc - so that you have the time freed up to do more the next time as you now have that aspect of your daily life automated.
Best,
Steve
Answer This Question