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Are you comfortable giving advice to brick-and-mortar startups?

Having started a brick-and-mortar operation recently, I've found a substantial disparity in the amount and availability of advice (online and elsewhere) for brick-and-mortar startups, including consultants and marketers. So much of the advice seems focused on e-business and web-based startups. For those of you in the business of giving advice, do you consider yourself qualified to speak about the challenges that face more traditional entrepreneurs? Do you think there even is a difference between the two in terms of the applicability of the advice you provide?

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Rick Kadet
Vice President, Senior CFO Consultant, The Brenner Group, Inc.
Posted on May 28, 2011
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I suspect that the reason much advice is related to web and App based startups is that there are so many of them and the folks running them are active on the web. Those in more traditional businesses may be less likely to seek advice over the web.

However many of us have run traditional business and continue to consult with this segment. So using a site like Focus will bring out this background if you ask the right questions.

With respect to the quality of the advice, many principles of good business management are universal and a lot of them are not so transferable from industry to industry. So you need to be careful how you word online questions and look at the backgrounds of those that seek to help you to see if there is relevant experience. Always test advice against your industry experience and don't rush from idea to idea in a frantic attempt to see which works.

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