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Aside from hard skills like content creation, what are the most important soft skills effective Community Managers possess? Patience? Humour? Empathy?
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5 Answers
Perseverance and clarity of purpose. Flexibility. It takes a long time to build a community. Furthermore, the community you serve may not be the same community, or have the same needs, as you thought when you started.
Patience, humor, and empathy - yes, yes, and yes.
A successful community manager must also have the grace of a world-class hostess, the tact of an international negotiator, and the listening skills of a top-notch psychiatrist.
She must be able to spot trends in topics, conversations, and opinions and find ways to use those to improve the community. She must be nearly clairvoyant in being able to anticipate the interests and needs of her audience. She must be able to draw people into the conversations. She must be able to adapt the content and tone to meet the ever-changing needs of the community members.
Above all, she must be an advocate for the members of the community, not the brand. Her primary purpose should be about building relationships, not generating leads. The one will ultimately lead to the other if it's done right.
See Inside the Mind of a Community Manager http://bit.ly/nsEuwz
Ditto to you Jamie! You hit the nail with the hammer on your first try!! I absolutely agree with all that you have said here. I have many success stories based on the fact that I feel compelled to build a relationship with any of my future prospects. Empathy & Humor are my 2 favorite apps, however; Sincerity, Loyalty, and Trust should all be implemented while doing so. Moreover, know the difference as when to apply!! We are all people with human traits, and by paying close attention to personalities rather than principles with anyone, personally and professionally - is a vital key. In a nutshell, Respect and Boundaries are a must. Great topic and great answers here. Luv it! Ju
I think intuition is also an important skill. By this I mean the ability to read situations and then respond accordingly. Empathy is one aspect of this, but it is also an innate understanding of human behaviour.
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