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With a boom in social media platform, what is the future of B2B portals?
With a boom in free flow of information and community building through Social Media and professionals utilizing these platforms like Facebook and LinkedIn for sales promotion, do you think B2B portals will lose their importance? Or what new features should a portal add in order to grow to the next level?
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1 Answer
With the Y Generation social media platforms have become all the more crucial...not only to understand but also to execute. In my opinion spending money on a well thought out professional video is much more effective then a short term PPC campaign. Not only will you have more targeted leads but your campaign will never shut off. Once a video, publication, post or anything else that is placed in the social media sphere is put out on the net it becomes cemented in.
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