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In BtoB, do social media transactions and web site clicks represent true engagement with prospects?
Or does genuine BtoB engagement still require live human-to-human interaction at some point(s), such as in a phone conversation or in-person?
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2 Answers
You stole my answer, Mr. Brown! To reiterate, YES, actual relationships with people are important in business relationships. Full automation is a terrible idea for B2B.
That being said, the social media and website clicks should NOT be ignored, either. They are all part of the selling process, and together they make a stronger trust bond in business partnerships.
Read this article to find the answer to your question http://www.engagingtimes.com/tag/digital-engagement/
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