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Business Intelligence as a Service: coming to your company?
IBM plans to buy Coremetrics, a company that provides cloud-based tools for analysis of customer behaviors at Web sites and via social media. IBM already also offers Cognos Business Intelligence for Salesforce.com. Is your company using or planning to use any Web/cloud-based analytics or business intelligence tools? Why or why not?
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2 Answers
In many of my projects I am working with some form of financial or other secure data. None of these projects will even approach the subject of cloud-based BI, DW or EPM. The simple reason is security and access, Many companies do not trust housing their sensitive data outside their own firewall and every time there is some data security breach it will just feed this belief.
It seems like the vendors keeps pushing cloud-based BI, DW and EPM to clients as way to solve all of their issues. Will it really solve them or just create different ones?
Hi,
Considering the issues posted by Chris, we are coming up with Desktop Based customer behavior software tool OCTOPUS-3G. We will be launching probably by the end of September. This tool predicts customer's next purchase, customers who are leaving your business, their inactivity grid and score card. Each of this segment is supported by segment demographic so that business can have complete control over their customer behavior.
Thanks,
Prashant
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