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C-level social media: Are C-level executives on social media?
(This question came from Focus Webcast: Destroying the 7 Myths of B2B Social Media)
I've been told that C-level executives are not widely on social media sites, what is Jay's perspective. That 91% might indicate they are?
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3 Answers
The answer, sadly, is - no. Check out this study:
http://news.cnet.com/8301-1023_3-20019465-93.html
Steve
Even if the C-level is not yet participating actively in Social Media, the decision makers are (which is the 91% stat from Jay). If the decision maker is the C-level, you better believe the folks who influence the CEO are on Social researching, participating, and following relevant discussions.
I would agree with you Scott yet Steve has a point as well . The CEOs In our Cazoomi Network, with limited time to be involved in Social media, will just call me directly if they want to know my opinon on a company or technology brought to their attention by their executives.
So the major influencers to the CEO, CIO or CTO are on social networks seeing the level of service they will get post-sale for sure as I speak with 3-5 of them in a typical week in our SaaS implementation and support business.
~Clint
@Cazoomi
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