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Can a "daily deal" site/email work in b2b?
Just got sent an email on Empire Steals, http://empiresteals.com/, they are doing a "Groupon" like daily deal model for businesses. Can this work?
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2 Answers
Hmmm, what an interesting approach and question.
I love the daily discounted deal model for B2C, but I believe (and online research substantiates) that a lot of the purchases for these products and services are impulse buys. So, my question in the B2B model is, "Does someone make an on-the-spot purchase decision for a virtual office assistant because the price is slashed?"
My other thought is deals such as copy writing and SEO require relationships and an understanding of a company and its goals in order to be performed really well. Does a "quick hit" deal model account for this relationship building so both the vendor and purchaser get ideal results?
My instinctive reaction is the B2B model can't succeed long term. That being said, this scenario is one where I don't mind being wrong because I have worked with plenty of B2B clients who would happily discount their services to quickly boost lead gen.
Hi Craig - I work with RapidBuyr (http://www.rapidbuyr.com), a B2B daily deals site based outside of Boston. We launched in April partnering with the American City Business Journals, whose reputation and reach has helped us tremendously in having a great first couple months live.
Out of the gate, we've been offering steep national discounts on products on laptops, monitors and printers from highly regarded brands like Samsung and HP. I think being selective about the brands we work with is crucial so that the quality and value is apparent. We're also leveraging ACBJ's local markets to offer services like printing, telephone networking, corporate entertainment, SEO, and others. On the advertising side, we're seeing no shortage of companies that are eager to work with us to promote their services.
As for the business purchasing lifecycle, we've been doing "twice weekly" deals so far. Each deal is available for almost a week, or until units run out, which isn't unrealistic for the more agile small businesses (our target market). That said, it's still a new market, but buyer interest is there for sure.
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