Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Can logos make a difference in revenue?
I run a small company and business has been a little slow lately. I was tossing around the idea of changing my company logo, but I don't know if its worth my time. Can logos attract enough customers to make an impact in company revenue?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
4 Answers
Logos are part of your "brand" and how professional you come across to others (namely your customers and partners) can make a BIG difference to $$ revenue and other key areas.
But, something to keep in mind is your target audience. If you have a strong following that is very familiar with your current logo/image then you might not change anything...or else they might not recognize you anymore.
Changing up your logo and over all "look" or "brand" can be done at any time in your business but needs to be carefully planned.
Liz makes some great points. Changing your logo can make a difference if you do it right. Some corporate companies have done so and seen a great response from it...Apple, Firefox, Microsoft, & Google just to name a few.
Changing your logo can also give your company new life. In some cases, companies have taken advantage of the new look and its revived their company. It gives you a new confidence that can take you to the next level.
It will cost you money in the early stages (paying the designer, printing new letterhead, changing your website, and possibly vehicle repair) but if you do it right. The logo will pay for itself over and over again.
These points are good, but I'd probably invest time first in thinking about why things are slow. For example, is it simply due to the depressed economy, or is your service less competitive because of offering or price? In other words, is there something that you can change in what your company offers or in how you go to market that will turn things around?
If there is, then I would first map out those changes and develop a marketing plan (which can be quite brief) on how you are going to let the world know about the improved offering. As part of the "relaunch" (so to speak), a new logo that supports the brand attributes you are trying to present.
Logos are like business cards: you don't remember most designs, because they're perfectly fine. The horrible ones stand out because they are unprofessional. In my career, I think I've seen two business cards that were really cool and memorable. And logos are part of the total image: Apple's logo is iconic, but it's whole branding works in harmony, even down to product design.
To Liz's point about damaging brand recognition by changing your logo: a good designer should present some options for basing a new logo on the old one. You may be able to get the best of both: a new logo that preserves brand equity.
Good luck.
I agree with David. Sure business may be slow simply because of the slouch in the economy but could it be also due to something else? If you have a strong brand then there's no reason to change it. If your brand is lacking, outdated or has a tainted reputation then you could breathe new life into your company by updating your brand.
A logo is just one aspect of your brand. I'd suggest either updating it all or not at all.
Simply putting your brand out there in the digital world may be all you need to increase your clientele. Your answer of increasing business may be free. Are you active in social media communities? The best way to increase business these days is engaging in authentic conversations with your current clients and perspective clients. Do this by increasing your brands prominence on social media sites. Build relationships and the business will follow.
Answer This Question