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Can web sites differentiate and provide value based on their user interface design?
Every year, it seems like web interaction design and UI components become more standardized (dare I say commoditzed). There are always exceptions involving major new types of products and services but for the most part feeds should work a certain way, search should work a certain way, registration should work a certain way. Ect? Do you agree? Or should Internet executives and product managers still push for differentiation in the UI. BTW, I full acknowledge a product can differentiate itself negatively by having a bad user interface. I'm also drawing a destinction about interaction design and usability vs. differentiating features.
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I agree that UI has become more standardized. In the dawn of the Internet everybody was trying to be clever and use bells and whistles and be as clever as possible. But as the Internet has evolved into a real business tool, predictable UI has become the cornerstone of a well designed website. Users are annoyed by cleverness if it interferes with their ability to navigate a site.
I believe even beyond working a certain way, users expect websites to be laid out in certain ways as well. Search is often in the top right, logo top left, navigation these days is generally straight across somewhere in the top 2", etc.
The last couple years it seems like the trend has evolved into design of the content rather than design of the UI. That means as simple and as predictable as possible so users aren't focused on figuring out how it works and instead your information/marketing message is what they see instead.
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