Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Do Free Trials of SaaS Software produce more paying Subscribers?
We have currently launched a global, unlimited free trial of our self-service Job Applicant Screening software. We have our own estimates of ranges as to how many will take advantage and how many may convert to paying clients once the free trial is over however I would like to hear what others think. Our free trial expires February 14, 2010. To learn more about it click on: http://snipurl.com/u44ln
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
4 Answers
Hello Gary,
We at http://www.borneosoft.com are offering Free Edition hosted web based CRM. The idea to offer Free Edition is because we understand that most customers need to evaluate before committing. And we always believe to help those who are starting, for this reason, our Free Edition comes with two users account and no time limit. Users can use it as long as they want. And it is fully functional, it is not 'cripple-ware'.
It is only natural when the users see the benefit and the cost the company is saving, becoming paying customers is natural decision. We never intended our software to add cost to the company but to increase productivity, reduce cost and bring the competitive edge of the company to a higher level.
Regards,
Luke
I'm not convinced that you get a high conversion ratio for free trials of any product, I think the product is pretty much sold already if someone takes the trial. The administrative headaches of trying out system after system make it substantially more expensive than "free" to conduct a trial.
So for random drop ins, low conversion, for potential clients where you have built a relationshop - high conversion I would reckon.
Just wondering if you have any quantitative data / analysis to see how our predictive analysis compares?
The SaaS industry made it standard to offer free trials. If you don't, your company looks like it has something to hide. We limit free trials so they are enough to convince a buyer that it works, but not enough where they could just use it for free and never buy. The other issue is ensuring users don't continually sign up for free trials and never buy. I believe this stems from Internet shopping where there is seldom a relationship with the user. Our experience at Vonei is if there is no relationship, conversation rate is under 5%. If we have a relationship, even if just a live demo, conversion rate is significantly higher.
Answer This Question