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Do small business get benefit/ROI from Google Adwords?
Is there data to support that that Google Adwords works for local small businesses?
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Craig, In short I think yes, as it allows ads to be targeted pretty specifically. I think one of the keys with adwords though is to not try and compete with the major players but to be creative, this way you stand out and can generate incredible ROI.
Not a small business but I think this is one of the best examples I've seen:
http://www.youtube.com/watch?v=7FRwCs99DWg
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