Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Do you have a marketing automation manager?
What are their duties?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
3 Answers
Hi, Kenny...Jep over at LeadSloth actually did a great piece on this a while back... http://www.leadsloth.com/blog/find-marketing-automation-jobs/
MA to trigger messages based on large clients with whom are seeing an increase in support cases. Imagine being able to alert a rep when one of their large accounts calls into to receive a copy of their contract. How would it effect you to proactively kick off messaging based on real time usage of your solutions (marketing or otherwise). Both sales and marketing happen everyday - outside of the Sales & Marketing departments.
When companies begin to see technology such as SFA and MA as unifying tools there will also be an increased need for individuals to translate core company initiatives into success through that technology. That means getting the right type of minds in place not only to manage the platform but realize the potential for growth that MA platform provide. I look forward to the day when the M is dropped from MA. And also when every member of an organization plays a small role in (Marketing) Automation Management.
What a horrible thought. The biggest benefit of marketing automation is getting rid of the sales/marketing silo mentality and bringing them together and here we have someone suggesting we create a third one.
Marketing Automation is a tool. Don't make it a chore.
Answer This Question