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Do you have a personal elevator pitch?
A lot of companies have elevator pitches, but do you have one for your career and if so what is it?
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5 Answers
Interesting question Jake. I think those who define themselves with what they do would identify their job titles and specialization as a personal elevator pitch. For me, it's the 140 character bio on my Twitter profile. It works across all platforms. It reads like this:
"Digital marketer. Writer. Third culture kid turned Expat. Burmese, New Yorker, at large in India. Early adopter. Social media fiend. FOSS cheerleader. ENFP."
It's enough to get people to start talking to me either to pick my brains or to try to hire me.
RIP Elevator Pitch..passe, done, jurasic, finito!
This is the age of the brand statement or telling your short brand story!
"Rockin singer and published songwriter, teacher and award winning broadcast radio sales professional transitioned into an author, entrepreneur, speaker, career expert. Lots of practical and tactical experience, vibe, energy, enthusiasm, social skills and loves give, share and connect"
Give it a try, what do you think?
Jake, the elevator speach is fundamental to an individuals personal brand, it's your way of telling the world who you are, how you can support them in a short succinct message.
I encourage all my clients to create an effective pitch.
In context my pitch is as follows:
“Hi, I’m Jon-Michail and I support people and their organisations maximise their personal and corporate brand potential. For example, I’ve coached a client to achieve two job promotions in the last 6 months with a salary increase of 120%. I’ve also helped an organisation increase sales by $6.4m in the last 12 months by devising a new sales presentation approach for their key team members."
Jon-Michail
CEO
Image Group International
Thanks to you Jake and Deborah for reminding me...
I start a new job soon and when I introduce myself to the management team, I need a consistent personal brand message which I convey in an elevator pitch. First impressions last, so I'm going to spend some time making sure that I send consistent and confident messages to my new colleagues to build allies and trust as soon as I can.
Although I think it is really important to be able to succinctly say what you do, I have been thinking that so many elevator pitches are too "pitchy." Too many "I's" in the pitch.
Recently I had the opportunity to work with a company that had their people create a "teachable point of view" to share with the rest of the organization. What I found was in telling their story their brand rang out loud and clear. The interesting thing was the listener got to determine what that brand was (as the listener always does) instead being told what the brand was. This created a greater connection with the speakers brand. (People never argue with their own data.)
What I suggest is to tell a short story about a time when...(persistence overcame resistance, I learned my greatest lesson in business, in solving a problem I changed a customers life..etc.etc.etc)
These stories need to be short and compelling and in telling them your listener will hear your brand.
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