Do you know of any best practice examples of social media savvy tourist traps?

Google and Facebook are failing me for this question, so I'll pose it here to Focus. I'm trying to find some best practice case studies of tourist oriented firms (particularly ones that are primarily targeted towards local/regional audiences) that have successfully used their online presences to drive traffic to their (often seasonal) offline business. Bonus if you know any examples which are ones where the tourist typically needs to plan ahead to visit the business more so than it tends to be an impulse purchase/visit. Any ideas? Thank you in advance.