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Do you see an adoption lifecycle for cloud computing?
My research has identified a distinct progression for organizations thinking of a move to the cloud. This progression sits across a continuum that covers;
- Denial
-Marketing spin
-Adoption
Similar to the Kubler Ross stages of grief I believe this model is analogous for Cloud (and general technology) adoption
Thoughts?
Best Answer
- Recommended by:
- Ed Schlesinger
Hi Ben
I'd expand it a little bit, as follows:
-- Denial / Avoidance
-- Interest / Dismissal
-- Hype / Marketing Spin
-- Acceptance
-- Adoption
I have to think about it a little bit more, because there are multiple flows within the lifecycle, and some elements (like hype/marketing) can be repeated for different reasons.
- Recommended by:
- Brielle Nikaido
Further thoughts on this list at http://cloudblog.salesforce.com/2011/05/ize-on-the-cloud.html by Peter Coffee
Hi Ben, I agree you, my mindset is that cloudification, as Peter named,it is a matter of organisational change, so could useful to understand Scott and Jaffe’s Change Grid:
1. Deny Cloud
2. Resist Cloud
3. Explore Cloud
4. Commit Cloud
But more interesting is how to deal with Cloud Change strategies, any contribution?
I think this is too simplistic to be useful.
For large companies, different parts of the organisation will have different perspectives. The business unit that wants to bypass IT is much more engaged with cloud than a technical person who thinks their job is at risk. The CIO might want to be responsive to the business so may want to drive private cloud until he can figure out how to comply with privacy and compliance regulations. So which phase is this organisation in?
A tech startup might only exist because of the capabilities of the cloud (they couldn't have afforded to start without subscription-based services. This goes beyond apportion to "DNA".
A small non-tech organisation's adoption might simply be based on their knowledge and understanding rather than initial denial - their IT is often based on the advice of an industry-aligned VAR who's advice they trust so they might not hear about opportunities to use cloud services (both because the VARs might be worried about disintermediation and because the difficulty of getting past some techno-speak).
So, my thought (you asked) is it would be a simplistic audience that would get much out of this progression.
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The Stages of Enterprise Cloudification:
1. Trivialize ("cloud is just for consumers")
2. Marginalize ("cloud is just SaaS point solutions")
3. Demonize ("we can't trust the cloud")
4. Rationalize ("our regulators won't let us use the cloud")
5. Galvanize ("wow, all of our competitors are leaving us behind by using cloud!)
6. Evangelize ("we're industry leaders thanks to cloud")