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Do you use more advanced media attribution analysis or is it still all about the "last click"?
What vendors are best at this sort of analysis?
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3 Answers
Damon,
Last click is dead.
There are a couple of vendors in this space, but be sure you know what you are getting. EG - "Reporting" or "Modeling"
TagMan have a few articles and case-study about this on www.tagman.com
http://blog.tagman.com/tag/marketing-attribution/
Chris,
Thanks for the input. There is some good information there
Damon -
There's only a couple of vendors offering Attribution Analysis and most of them are members of the Shop.org Attribution SIG (http://www.shop.org/attributionsig )
Of them, only these offer multi-channel attribution:
C3 Metrics (http://www.c3metrics.com)
Clearsaleing (http://www.clearsaleing.com)
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